Kay Fabella is a brand storyteller and business strategist, who crafts messages that connect purpose-driven entrepreneurs with the people they are meant to serve. A Los Angeles native based in Spain, she works in English and Spanish to create communication strategies that connect brands with tribes of believers.
Entrepreneurial Role Models:
When business started difficulties overcame:
“There was an added layer of difficulty because I was starting a business abroad and I was starting a business abroad in another language. My business is based here in Spain so it was the levels of navigating bureaucracy and having 2 accountants manage my taxes. I have a very good level of Spanish but I would always write down the key words that I wanted to say to my accountant or my lawyer when I was setting up contracts”…[Listen for More]
Favourite Books:
The Fortune Cookie Principle: The 20 keys to a great brand story and why your business needs one Book by Bernadette Jiwa
Favourite Quote:
“Imperfect action is better than perfect inaction”
Recommended Online Resources:
- Screw the Nine to Five – Intermediate to advanced internet marketing training. They help you find your people, grow your business and do it your way.
- Gary Vaynerchuk – Family 1st! but after that, Businessman a dude that Loves the hustle
Best Advice to Other Entrepreneurs:
“It ultimately comes down to what works best for you; it’s very easy for us to look to others for success or to try to model how we want to build things on what’s worked for someone else and the idea that following a formula that works for someone else when ultimately you’re the person in the driver’s seat of your business, I think it’s something that all of us will learn but I think it’s especially important for people who are just starting out that you have to ultimately understand what works best for you and create something around that” …[Listen for More]
More About Kay Fabella:
Neil’s Quote at the Beginning:
“There are no foolish questions, and no man has become a fool until he stops asking questions.” Charles P. Steinmetz
Other Quotes From the Chat with Kay Fabella:
- “We don’t buy them because they taste better than every other cookie on the shelf, there’s plenty more that we could think of that taste better but we buy them because of that sense of happiness or joy that they deliver at the end of the meal. It’s important when you’re starting your business when you’re marketing what it is you have to do, spend less time actually selling the cookie and focus more of finding a better way to tell the story of the fortune inside it”
- “Always make sure that whatever you’re doing is moving the needle forward just a little bit”
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