Let Them Eat Candles was founded by Loree Sandler, an architectural designer, Mom, and entrepreneur. Believing celebration candles should enhance rather than defile a dessert, Loree created artisan chocolate candles that are both beautiful and delicious. Her journey is accessible and inspiring – many people have aha moments, but few dare to step into the ring.
Entrepreneurial Role Models:
- Loree’s husband
- Loree’s oldest son Spencer
When business started difficulties overcame:
“There was a time I was complaining about how many hours I was putting in, how hard this was, how long I was working and how little money I was making from it, it’s a huge investment to start up a company and it just feels like it’s always more money going out than coming in and Spencer said you said “You said you wanted to make beautiful candles….” and you did it, you achieved your goal, you didn’t say you wanted to earn a lot of money, that isn’t what you started out to do”…[Listen for More]
Favourite Books:
Mission in a Bottle: The Story of Honest Tea Book by Seth Goldman and Barry Nalebuff
Favourite Quote:
“What if you just close your eyes and think, huh, no one’s ever done this before so this must be how long it takes”
Recommended Online Resources:
Founding Moms – Are you a mom entrepreneur who wants to get down to business Join The Founding Moms, a collective of meetups and online resources for mom entrepreneur
Best Advice to Other Entrepreneurs:
“Have confidence that if you’re working really hard and if you’re doing good work that rewards will follow whatever those rewards might be that you’re looking for”…[Listen for More]
More About Loree Sandler:
- Let Them Eat Candles
- Glencoe Studio LLC
Neil’s Quote at the Beginning:
“The scientist is not a person who gives the right answers, he is one who asks the right questions.” Claude Levi-Strauss
Other Quotes From the Chat with Loree Sandler:
- “He who succeeds is just stepping into the ring”
- “Talk to anyone that you can about what you’re doing or what you think you’d like to do because you never know where some really good ideas will come from or some help”
Loree Sandler
Neil,
Thanks for this fantastic opportunity! Being interviewed was definitely outside my comfort zone, and you were a gracious and gifted guide. Listeners – I hope my story resonates in some way.
Sweet wishes!
Loree
Neil Ball
You are welcome Loree! It was great having you as a guest on the show.