Bill McAlister serves as president of Top Dog Direct, one of the top marketers in the direct response television (DRTV) industry. Known for his innovative style and strategic acumen, Bill is a 30-year veteran of the manufacturing and wholesale distribution of consumer products.Throughout his career, Bill has sold more than $1 billion worth of “As Seen on TV” products including the new Futzuki, Spray Perfect, Urine Gone, Mighty Putty, Mighty Mend-it and Mighty Fixit, Stream Clean, Tag Away, Night View NV and BeActive Brace.
Entrepreneurial Role Models:
None
When business started difficulties overcame:
“In the first year I didn’t make any money so that’s a difficulty, I’d just bought a house and decided to start a business, didn’t have any furniture in the house, I had a phone, I bed mattress on the floor and that was it, oh and a TV”…[Listen for More]
Favourite Books:
Dr Seuss BooksFavourite Quote:
“You can’t polish a turd”
Recommended Online Resources:
Best Advice to Other Entrepreneurs:
“You can’t spend 2 dollars if you only make a dollar, it sounds very simple but it’s very simple, and it’s very true, unfortunately the united states government doesn’t understand that concept”…[Listen for More]
More About Bill McAlister:
Neil’s Quote at the Beginning:
“R.E.A.L. conversation: Recognize judgments. Express thoughts neutrally. Ask questions. Listen for verbal & non-verbal messages.” John Stoker, Overcoming Fake Talk
Other Quotes From the Chat with Bill McAlister:
- “If you have a bad product, it’s a bad product, and a lot of people go out of business trying to take that turd and making it into something that it’s not”
- “If it’s for sale it’s for sale on amazon”
- “If you’re going to do this, be in it for the long haul, or you shouldn’t do it at all”
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