Frank DeBenedetto has spent the past two decades passionately helping business owners navigate the complex world of technology. He is the President and Chief Technology Advisor of Two River Technology Group, which is a technology solutions provider located in Shrewsbury, NJ. He is also the mastermind behind the audIT Sales Presentation System, a sales tool designed to elevate the quality of IT solutions delivered to small and mid-sized businesses and to help MSPs sell higher value IT solutions. His genuine interest in helping businesses, and his no-nonsense approach to explaining challenging technology concepts in plain English, have helped him grow his business into one of the premier cloud service providers in the state. Frank has been quoted in many publications and is a regular contributor to several blogs, podcasts and newspapers. He frequently speaks at seminars and webinars on current trends in technology and he’s the coauthor of a book that offers practical advice on technology to the small business owner. In his spare time, Frank enjoys reading Stephen King, playing the guitar, going skiing.
Entrepreneurial Role Models:
Tony Hsieh is an American internet entrepreneur and venture capitalist. He is the CEO of the online shoe and clothing shop Zappos.
When business started difficulties overcame:
“I think for me the difficulty was taking the plunge to be a full blown entrepreneur, before I started 2 river technology group I was in the financial services world and I had a salary position and I was building the consulting on the side so I had a point where I had plenty of time on my hands and I kind of had two incomes, I had the salary and then I had the upside of providing the consulting business and I think the biggest challenge I faced was knowing when to cut the cord on the guaranteed side of the salary”…[Listen for More]
Traction: Get a Grip on Your Business Book by Gino Wickman
“You never make a situation better by making it worse”
Recommended Online Resources:
EO – The Entrepreneur Organization enables entrepreneurs to learn and grow from each other leading to greater business success and an enriched personal life
Best Advice to Other Entrepreneurs:
“Don’t delay in fulfilling your dream, If you have a dream and a vision, go for it, don’t be reckless with it but go for it”…[Listen for More]
More About Frank DeBenedetto:
Neil’s Quote at the Beginning:
“When we deal with questions relating to principles of law and their applications, we do not suddenly rise into a stratosphere of icy certainty.” Charles Evans Hughes