438: You Have to Skate Where the Puck Is Going Not Where It Is Now with Mark Friedenthal Founder and Owner of Tolerisk

Mark Friedenthal is the founder of Tolerisk, a cloud-based software for financial advisors that provides them with a 2-dimensional framework to create a more comprehensive risk tolerance assessment for clients than what’s traditionally available.

Entrepreneurial Role Models:

• Elon Musk
• Steve Jobs

When business started difficulties overcame:

“The frustrations and the stress you find in many large organisations really relate to the bureaucracy and the politics I think, when you have a small business you don’t have that which is nice but you have to do everything and day 1 you’re really doing everything yourself, so I definitely procured assistance in contracting functions and then we start to hire staff and supplement where I need help”…[Listen for More]

Favourite Books:

Liar’s Poker Book by Michael Lewis

Favourite Quote:

“The optimist thinks that this is the best of all possible worlds and the pessimist fears that it’s true”

Recommended Online Resources:

Living to 100 – Living To 100 Life Expectancy Calculator

Best Advice to Other Entrepreneurs:

“You really need 3 things, I’m not sure the order of importance, and of course you need a good idea for a product or a service, you need the skill set to execute it and you need the capital to sustain it until you reach some level of success”…[Listen for More]

More About Mark Friedenthal:

Tolerisk

Neil’s Quote at the Beginning:

“Explanations are for cowards.” J. Ross Clara, Citations: A Brief Anthology

Other Quotes From the Chat with Mark Friedenthal:

• “It’s hard enough to make a success of a business giving it everything you’ve got, to try to do that while maintaining some full time salary job you’ve got some place is extremely difficult, I’m sure there are smarter guys out there that have managed that but I think for most of us that is too big a disadvantage”
• “I recognise that I don’t know everything”
• “You got to be honest with yourself”
• “You have to skate where the puck is going not where it is now, it takes time to get there, you’re always aiming to where you think you’re going”

 

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