Amber Roback has over 10 years of experience in television production and media. She was a Producer at TelePictures, Sony and Discovery. She left New York in 2007 to focus on starting a family. It was then that she came up with the idea for SeatPets, a kids plush product that goes on the seatbelt of the car and gives the child a place to rest their sleepy head. After launching SeatPets, she and her business partner launched a product development company called Lightning Launch.
Entrepreneurial Role Models:
Women Amber worked with
When business started difficulties overcame:
“Working in television was really stable and my path was sort of laid out in front of me and when I decided to move back here and start again in a different field, it was taking a risk, I had to be comfortable to take on, to say I’m going to leave what I know and what I do well and try and start something new”…[Listen for More]
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“When we go into that new project we believe in it all the way, we have confidence in our ability to do it right”
Recommended Online Resources:
- Wix – free website builder, no coding skills needed Choose a design, begin customizing and be online today!
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Best Advice to Other Entrepreneurs:
“Don’t be afraid, even though something’s risky, you have to sort of push those feelings aside and go for it if you believe in yourself and what you wanna do then you should do it because you only get so many chances in life and if you don’t go for it you’ll wish you did” …[Listen for More]
More About Amber Roback:
Neil’s Quote at the Beginning:
“Ask many questions. Life is a learning process. You are a learner. Seek answers to the puzzles of your life.” Lailah Gifty Akita
Other Quotes From the Chat with Amber Roback:
“When we say yes to a product it’s not because we say yes to every product it’s because we believe in it and that we can add value to it”
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