330: See Trends and Capitalise on Them at Just the Right Time with Adele Cehrs Founder and Owner of Epic PR Group

Adele Cehrs is the CEO of the Epic PR Group, the author of SPIKE Your Brand ROI and a columnist for Inc. Magazine, and she has over 20 years’ experience in the PR and marketing industry. Adele served as strategist, corporate counsel and crisis-management advisor for clients like Lockheed Martin & Georgetown Cupcake, and she has media-trained numerous CEOs.

Entrepreneurial Role Models:

Women in her network

When business started difficulties overcame:

“The idea of possibly failing, I think that everybody gets into business with this idea of themselves of maybe I won’t make it, maybe ill fail and I think that’s an important fear to have, its entrepreneurs I find who don’t have that fear, don’t make it very long”…[Listen for More]

Favourite Books:

• The Challenger Sale: How To Take Control of the Customer Conversation Book by Brent Adamson, Matthew Dixon
• How to Win Friends and Influence People Book by Dale Carnegie

Favourite Quote:

“Fortune favours the bold”

Recommended Online Resources:

• Trend Hunter – Trends! The Number One Largest Trends and Trend Spotting community, Innovation Fashion Trends, Trend Reports, Style, Gadgets, Tech, Pop Culture, Art, Design
• Inc – get advice, tools, and services that help your small business grow

Best Advice to Other Entrepreneurs:

“If you’re going to do it go all in”…[Listen for More]

More About Adele Cehrs:

Epic PR Group

Neil’s Quote at the Beginning:

“Given a test question, every wrong answer you eliminate from options A – E increases your chances of getting the right answer by 20percent. The more you identify what you should not be doing, the closer you get to the things you should do.” Olaotan Fawehinmi, The Soldier Within

Other Quotes From the Chat with Adele Cehrs:

• “I was working in the business and not on the business”
• “Go out, do speaking arrangements, get in the media, contribute, find a talent and get it out there with your company because it’s critical to your company”
• “You have to believe in who you are and what you do”
• “You have got to be your own biggest advocate”
• “See trends and capitalise on them at just the right time”

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