Meredith Kallaher’s marketing agency helps business owners expand their reach and explode their sales with updated copy that converts, social media ad strategy and management and/or build out of Kajabi products. She is a wife and mom to 3 teenagers with a new puppy who balances out the teenage hormones!
Entrepreneurial Role Models:
- Brooke Castillo Founder of The Life Coach School
- Amy Porterfield
Also mentioned:
- Brandi Mowles
When business started difficulties overcame:
“Mindset was huge and it took me maybe 20 years to figure that out. But I had a crappy mindset and I think it came with me from the corporate world… I really thought that I wasn’t good at working and I was really coming from that place that I would start off thinking well I am going to try this but I’m not that good at working so this probably won’t work. A business venture is never going to be successful if you start from there. So, I had to learn how to change my thoughts to change my results. Realising that sometimes our brains give us thoughts that aren’t in fact true. We don’t have to believe everything that we think – that was huge for me”…[Listen for More]
Favourite Books:
- Untamed: Stop Pleasing, Start Living Book by Glennon Doyle
Also mentioned:
- Building a StoryBrand: Clarify Your Message So Customers Will Listen Book by Donald Miller
Favourite Quote:
“we can do hard things” Glennon Doyle
Recommended Online Resources:
- StoryBrand – The StoryBrand Framework is revolutionary because it teaches you to stop playing the hero in the story, and instead, invite customers INTO a story.
- HoneyBook – Client Management Software for Small Businesses. Client Management Software for Small Businesses. Secure clients faster with their all in one project, invoicing payments management tool
- Toby Chrome Plugin – Bookmarks are for books, not browsers Organize your browser tabs into Toby so you can access key resources in one click instead of seven
Best Advice to Other Entrepreneurs:
“Take time to interview potential clients. People skip that all the time. And you will be surprised at what your customers actually want instead of you just guessing what they want”…[Listen for More]
More About Meredith Kallaher:
Meredith Kallaher Marketing, LLC
Neil’s Quote at the Beginning:
“Always be careful when you follow the masses. Sometimes the m is silent.” Unknown
Other Quotes From the Chat with Meredith Kallaher:
- “I think it’s the mindset piece. I think that doing things on purpose… Like I said my entrepreneurial girth has gone up and down. At the beginning I just followed what seemed fun. But to really sit down and say what do I want? How can I help people? And make decisions on purpose I think I could have cut out some wasted time ”
- “The secrets to success: I think beliefs in yourself for sure is super important. You have got to believe in what you are doing. I think believing in your product to… Really selling something that you know can help people make your life so much easier because then when you are telling you can be authentic. It makes creating the copy easier, it makes conversations with the customer easier if you really believe that what you have is going to make big changes in their life ”
- “I think outsourcing is also a key to success”
- “a reason to be in business or a reason to do anything is just because I want to. I don’t have to explain myself. That’s enough. Just because I am curious and I want to do something is enough to start a business or spend time doing that thing”
- “Especially in entrepreneurship you will come up to something new and think I can’t do that that’s too hard. I just do not let hard be a reason why I do not try something… If something seems hard maybe you don’t have to do it alone maybe hire someone to help you”
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