Lauren Daugherty is the founder and CEO of Evergreen Wrapping, an eco-friendly reusable gift wrap company that provides a zero-waste alternative to traditional wrapping paper. When not leading at Evergreen, she serves as publisher and CEO at Texas CEO Magazine, a regional publication focusing on Texas businesses, CEOs and insight for executives. Through her own small business experience and her work at Texas CEO Magazine, Lauren is passionate about celebrating entrepreneurs, especially those who may be working mothers or come from a nontraditional education or background. She celebrates the “everyday entrepreneurs” – those who run the small businesses that make a difference in today’s world, but are rarely celebrated.
Entrepreneurial Role Models:
- Henry J. Heinz Founder of H. J. Heinz Company
- Elon Musk
When business started difficulties overcame:
“I’d never done it before. So, I had been in the workforce for a decent number of years and worked in a variety of different roles but I had never started a business. There is just some stuff that is unique to that. I think that would I do it again someday I’m going to have a much less of a learning curve and just some of those basics. But a lot of you just don’t know what you don’t know until you figure it out”…[Listen for More]
Favourite Books:
- CEO Tightrope: How to Master the Balancing Act of a Successful CEO Book by Joel Trammell
- Die with Zero: Getting All You Can from Your Money and Your Life Book by Bill Perkins
Favourite Quote:
“never, never, never give up but don’t be a fool either” Unknown
Recommended Online Resources:
SmartBrief on Leadership – Designed specifically for business leaders, SmartBrief on Leadership is a FREE daily e mail newsletter It delivers innovative ideas and hard to find articles on leadership to keep corporate executives ahead of the curve
Best Advice to Other Entrepreneurs:
“spend more time with other entrepreneurs… It’s a unique thing in life to do, you are going to be around a lot of the people who don’t have those same experiences or interests and you really do as an entrepreneur need to have some other entrepreneurs in your life to help you. Not just give you advice on specific topics or challenges that you are facing but also just to help you stay grounded with your journey as an entrepreneur and know that what you are going through is very similar to what so many other entrepreneurs through all time have gone through… I would encourage every entrepreneur to seek out their other community of entrepreneurs”…[Listen for More]
More About Lauren Daugherty:
Neil’s Quote at the Beginning:
“Trust yourself that you can do it and get it.” Baz Luhrmann
Other Quotes From the Chat with Lauren Daugherty:
- “I think one of the things entrepreneurs need in their lives is seeing other entrepreneurs doing things and getting to interact with them and hear their stories and know that a lot of us face very similar struggles in”
- “I think culture and your mission are the foundation of your business and both are critically important”
- “having previously done this the next time I do this I will know a lot more about e-commerce. When I came into this, I knew very little about e-commerce. And I am still pretty new to that and I have a lot to learn. But I think there are just so many things we have to do ourselves or be exposed to directly before we know enough to really move forward with that”
- “perseverance, thinking outside the box, looking and seeing what’s coming next”
- “that forward-thinking part of it is so important. And I think in our society and culture we don’t do enough forward-thinking. But we need people doing that forward-thinking trying to anticipate where the needs will be and then looking for ways to fill them”
- “what’s the need going to be soon but that’s not here yet and other people haven’t seen”
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