Christian Espinosa is a best-selling author, entrepreneur, coach, and lover of metal music and spicy food. He’s an Air Force veteran and Ironman triathlete. He used to value being the “smartest person in the room,” only to realize his greatest contribution is bringing awareness to the issue through effective communication.
Entrepreneurial Role Models:
When business started difficulties overcame:
“I had pretty much every difficulty there was, personnel issues… I really didn’t even know the difference between sales and marketing for instance. I didn’t really have a good plan; I didn’t understand scalability. I had a lot of things that if I had known those things… marketing ahead of time… before I started the business I would have been much further along. But I completely underestimated the importance of marketing”…[Listen for More]
Favourite Books:
Think And Grow Rich Book by Napoleon HillFavourite Quote:
“Turn your wounds into wisdom” Oprah Winfrey
Recommended Online Resources:
StoryBrand – The StoryBrand Framework is revolutionary because it teaches you to stop playing the hero in the story, and instead, invite customers INTO a story.
Best Advice to Other Entrepreneurs:
“There is a couple of things. One is to make sure you have a crystal-clear idea of how you are going to serve your target clients. And that implies you know your target client… Another one is to take a step back and understand the role of an entrepreneur. An entrepreneur the real purpose is to create something of value, to fulfil a need but do it in a way where you create the business or the organisation that serves that value that other people can run it for you. And that will allow you to get out of the operator mode and more into the owner mode and on to your next endeavour quicker you create it with that mindset”…[Listen for More]
More About Christian Espinosa:
Neil’s Quote at the Beginning:
“It’s never too late to be what you might’ve been.” George Eliot
Other Quotes From the Chat with Christian Espinosa:
- “defining the culture of your business, the purpose of the business and the core values. If I would have done that first I wouldn’t have spent a lot of time beating ahead against the wall with employees that didn’t match our culture”
- “really define the sandbox you want to play in or the niche”
- “I think the secrets of success are really deciding and reflecting on what success means to you. Success is different for everybody… Success to me is freedom and it’s the ability to do what I want with who I want from where I want. It’s really about freedom. So, understanding what you value and what makes you happy I is key to success for you”
- “a lot of us like to think that if we do more we can achieve more. But the reality is we have to become more in order to attract more. And that becoming more means we have to be in you with programs and routines of running our subconscious so we can understand how we behave and how we react to things better and reprogram those”
- “life is meaningless, there is no real meaning to life. The only meaning there is, is the meaning that you attach to something”
Leave a Reply