When he’s not covered in flour, you’ll find Brad Sterl is trolling through farmers’ markets, visiting local growers or creating new recipes for Rustic Crust and American Flatbread pizza. “You’ll always find me working with fresh, all natural ingredients.” As CEO, Sterl is dedicated to his mission of offering healthier options.
Entrepreneurial Role Models:
A former logger Brad knew
When business started difficulties overcame:
“I didn’t come from a wealthy family, nobody gave me anything, so I had to figure out how to earn the money to do what I want. I saved a lot of money, worked two different jobs, I wanted to be able to support my family. Before I bought my first restaurant I bought my first real estate and did well, and continued to put everything forward and thought nothing of working 100 hours a week. It was really about deciding I wanted to be successful, even when I bought my first restaurant, my logger friend vouched for me with the bank so I could borrow the money, and the bank agreed to lend me the money and that was how I moved forward. Everything down to that point was down to working long hours, working hard, and having a vision that I wanted to become successful and be able to support my family”…[Listen for More]
Stairway to Success: The Complete Blueprint for Personal and Professional Achievement Book by Nido R. Qubein
Recommended Online Resources:
Inc – Visit Inc.com for the latest issue of Inc. Magazine and get advice, tools, and services that help your small business grow.
Entrepreneur Magazine – Advice, insight, profiles and guides for established and aspiring entrepreneurs worldwide. Home of Entrepreneur magazine.
AIB – Describes continuing and vocational education programs for professional bakers offered by the AIB.
IRI – Create Competitive Advantage with Assortment by Using Big Data, Analytics and … IRI Liquid Data™ Cloud technology and Unify visualisation platform deliver …
Linkedin A networking tool to find connections to recommended job candidates, industry experts and business partners. Allows registered users to maintain a list of …
Best Advice to Other Entrepreneurs:
“You have to take a risk, being an entrepreneur is not without risk. You have to be willing to take that risk, and some people are comfortable with high levels of risk. Don’t be afraid to fail, you’re going to fail, failure is a great education. Keep moving forward, entrepreneurs need to be good at rejection and failure because it happens all the time, if you’re not excited about what you do you should not be an entrepreneur in that process. You have to be ready for the speed bumps that come along the way, if you don’t think about how to change them and accept them they can become walls”…[Listen for More]
More About Brad Sterl:
Neil’s Quote at the Beginning:
Walter Kirn “A president, like a college freshman, can’t know in advance which questions he’ll have to answer or what topics he’ll have to master. He has to be flexible, supple, and responsive. He has to be comfortable with multiple-choice.”
Other Quotes From the Chat with Brad Sterl:
- “If you keep dwelling on doubts you’ll fail”
- “People underestimate culture”
- “If people don’t fit then we don’t hang on to them very long”
- “When you stop trying to educate yourself about what’s happening, that’s when you’re going to start having problems”
- “Having a lot of respect for people around you who are working hard is important, listen to those people. One of the most important lessons was cut the ego back a little bit at times and listen and take advice from the people that are working directly with and around you, and you’ll be much more successful”