Luke Shankula is a mortgage marketing expert and the CEO of Paragon Digital Marketing Group. With his result-focused services, he aims to help people systemize their work and go beyond lead generation. Besides running a successful 7-figure mortgage marketing agency, Luke has spoken at several Legion of Loan Officer events.
Entrepreneurial Role Models:
When business started difficulties overcame:
“I got laid off in January of 2017 I tried to start to businesses both of those failed I guess I could say they failed, I didn’t put a lot of time and effort into them because I didn’t have the passion behind them. But in that time, I developed a love for marketing. I got sold on this idea I’m going to live on the beach and make 10,000 dollars a month and all this kind of stuff thinking that it was going to be so easy. And obviously it wasn’t so easy and I wasn’t living on the beach and I kind of had to grind it out for two years before I made any money ”…[Listen for More]
Favourite Books:
- Psycho-Cybernetics, A New Way to Get More Living Out of Life Book by Maxwell Maltz
- Dare to Lead: Brave Work. Tough Conversations. Whole Hearts Book by Brené Brown
Favourite Quote:
“The best investment you can make is in yourself. The more you learn, the more you earn.” Warren Buffett
Recommended Online Resources:
Zapier – Connect the apps you use every day to automate your work and be more productive 1,500 apps and easy integrations get started in minutes
Best Advice to Other Entrepreneurs:
“continue to do the things that scare you because ultimately those are the things that are going to cause the growth… The one thing that you need for success is to never give up, to never stop and to never get complacent with your growth because every single day if you are continuing to work on yourself the only thing you can do is grow. So, taking one step forward every single day and doing one or two or three actions every single day that is going to move your business forward or your personal development forward. That I’ll have a massive impact on your success”…[Listen for More]
More About Luke Shankula:
Paragon Digital Marketing Group
Neil’s Quote at the Beginning:
“Be happy with what you have while working for what you want.” Helen Keller
Other Quotes From the Chat with Luke Shankula:
- “there are certain things that happened that while I wish they hadn’t happened at the same time they sort of shaped and moulded me into who I am now and I almost had to go through these hard times”
- “I think the biggest thing for success is just continuing to move forward every single day and having the right mindset. I think mindset is the biggest thing… Is making sure that you understand what you are doing, what you are building this for and just getting up every single day and taking one step forward as you are not going to always know what you are trying to do, you are not always going to have the clear path to what that next level is. But if you get up every single day and you take action towards the goals that you are trying to achieve then I don’t think there is any way that you don’t succeed. You just have to continue to put in the work, it might take longer for some than others but I think the biggest thing is never giving up and having a positive mindset”
- “build a business with the customer in mind”
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