Layne Booth CEO and Business Growth Strategist of The Project Booth, a business consulting company that uses proven metrics and data to bring business owners to the next level in their business. By strategically planning operations and creating a visual roadmap, business owners can reclaim their time to focus on their business, make data-driven decisions, and capitalize on sales & profits. With her passion—and over a decade of “in the trenches” experience—as a guiding light, Layne ensures successful growth-minded business owners eliminate overwhelm by bringing clarity to help with teams, capacity and profits… and get back to running a business they love.
Entrepreneurial Role Models:
When business started difficulties overcame:
“the difficulty is on the front end when you are really beginning were two main things that I struggled with. So one what did I have to offer. So just getting clear on what was the problem that I was going to solve because in the corporate world you might have lots of different things you are responsible for. So really getting clear on how you are going to serve people and what was the problem you were going to solve along the way took some refining. And then once you figure that out then sales”…[Listen for More]
Favourite Books:
Built to Sell: Creating a Business That Can Thrive Without You Book by John WarrillowFavourite Quote:
“Don’t be afraid to try something just because you think it’s hard” Layne Booth’s Mom
Recommended Online Resources:
Loom – Free Screen & Video Recording Software. Easy and free screen recorder for Mac, Windows, and Chromebooks Record your camera and screen with audio directly from your Chrome browser and share the video with your team, friends, and family
Best Advice to Other Entrepreneurs:
“don’t be afraid to try something that is hard. That’s when it’s worth it because you are here to provide something unique that no one else can do. And if no one else has forged that path for you then it’s going to be a little tough but it’s absolutely worth it”…[Listen for More]
More About Layne Booth:
Neil’s Quote at the Beginning:
“In order to succeed you must fail, so that you know what not to do the next time.” Anthony J. D’Angelo
Other Quotes From the Chat with Layne Booth:
- “I did try to hop over to advertising a little bit early before I really knew who I was helping or I had enough traction for the specific niche I was in. So, for me I would continue with what’s working until you get that ramped up and more predictable before you start going into other avenues”
- “getting back up again. I feel like so many people are just three feet from gold or one metre from gold depending on where you are in the world. And it’s the people that just keep getting up and keep going after it.”
- “it is 99 percent perspiration and one percent inspiration”
- “narrowing down what you have to offer and really productising service that it just makes it easy to repeat, that’s what people know you for, that’s what you deliver the best, that’s what you do better than anyone else in the market. And it also distinguishes you as the place to go. And what’s better than that to whether you are building a business to sell or to keep it’s going to allow you to put systems and structure and repeatability and predictability in your business that going to make it easier and easier to scale up, is going to make it easier to hire team members. So, I just love the simplicity that can come from narrowing down because if you can simplify then you can multiply”
- “the magic happens on the other side of your comfort zone”
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