Deana Karim is the owner/founder of Good Dee’s. The journey to this mix has been long, she embraced going low-carb and sugar free and looked up alternative sweeteners. Through months of trial and error, Deana made a cookie that after numerous taste tests with non-LCHF people, got a giant thumbs up.
Entrepreneurial Role Models:
Deana’s Dad and Mom
When business started difficulties overcame:
“Obviously money when you don’t have it it’s hard. I think even just finding someone to work with you. When you are a small company no one wants to talk to you. It’s so hard like you get rejected a lot. And I mean there is so many mistakes that I made but I don’t know if they were mistakes they were just because I didn’t have the opportunity to make a different decision. If that makes any sense. So I overpaid for certain ingredients in the beginning – my cost of goods sold was so high for my first few runs. And now if I think about it I am just wow I can’t believe I paid this much for this ingredients when I could have got it for this amount ”…[Listen for More]
Favourite Books:
The Everything Store: Jeff Bezos and the Age of Amazon Book by Brad StoneFavourite Quote:
- “Be who you are and say what you feel, because those who mind don’t matter and those who matter don’t mind” Seuss
- “you are not going to please everyone, and that’s okay”
- “if you are very happy with yourself other people are going to see that”
Recommended Online Resources:
- Google LLC is an American multinational technology company that specializes in Internet-related services and products, which include online advertising technologies, search engine, cloud computing, software, and hardware.
- Social Media
Best Advice to Other Entrepreneurs:
“research. I think it’s just great to go in and start something – I am that person. But also knowing what to research. So researching like I said… I think doing everything that won’t cause problems for you later on is super important and such a major component and foundation of a company that’s the least fun part but it’s vital. It’s not fun at all, it’s actually a headache and it gives me anxiety but it is so vital ”…[Listen for More]
More About Deana Karim:
Neil’s Quote at the Beginning:
“The absolute fundamental aim is to make money out of satisfying customers.” John Egan
Other Quotes From the Chat with Deana Karim:
- “One of the mistakes that I now realise that I made was I was focusing on too many of the small details that weren’t probably that important for my launch”
- “I think research is so important. Research as much as you can for things that are going to be the foundation of your company.”
- “don’t be short sighted with naming”
- “I think if I had found maybe a business mentor who was in this industry, I think that would have helped me a lot. I didn’t have one. I have one now.”
- “I kind of try to change before I know the change is coming”
- “being very customer service centric I think that is super important. That’s really important and maybe something that seems like so expensive to do know but in the long run will have saved you a lot of money”
- “I think we care too much about what other people think and those people aren’t giving you another thought”
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