Cassie Hicks helps savvy entrepreneurs build a powerful online presence, so they become a magnet for their dream clients. Working with Cassie is like having an Energetic Marketing Coach, Business Strategist and Digital Marketing Mentor all rolled into one. Cassie’s NUMBER ONE GOAL is to have people walk away from her talks with a realisation of the potential they have to grow their business, personal brand and bank account, using Social Media.
Entrepreneurial Role Models:
- Karren Brady
- Deborah Meaden
- Anita Roddick
- Joanne Martin
- Shaa Wasmund
- Gordon Ramsay
- Sir Richard Branson
- Also mentioned:
- Lenka Lutonska – Click this link to listen to the Lenka Lutonska podcast on The Entrepreneur Way
When business started difficulties overcame:
“I remember getting business cards printed and letterheads, I don’t think I built a website but I know I had business cards and a letterhead, and I had a name for my business and I was so excited I thought right I’m in business now, I’ve got this side business. And then I had this realisation that I had absolutely no idea where I was going to find clients”…[Listen for More]
Favourite Books:
Energetic Selling and Marketing: A New Way to Create Extraordinary Growth in your Business by Lenka LutonskaFavourite Quote:
“The best way to predict the future was to create it” Peter Drucker
Recommended Online Resources:
- Social Media
- YouTube, LLC is an American video-sharing website headquartered in San Bruno, California. Three former PayPal employees—Chad Hurley, Steve Chen, and Jawed Karim—created the service in February 2005. Google bought the site in November 2006 for US$1.65 billion; YouTube now operates as one of Google’s subsidiaries.
- Also mentioned
- Internet Archive: Digital Library of Free & Borrowable Books, Movies, Music & Wayback Machine. Internet Archive is a non profit digital library offering free universal access to books, movies music, as well as 362 billion archived web pages
Best Advice to Other Entrepreneurs:
“work on yourself so that you can confidently market yourself. Because it doesn’t matter whether you work for a big company, whether you are your own brand, whether you work for a team, at the end of the day people work with people and how you project yourself in the world is what matters”…[Listen for More]
More About Cassie Hicks:
Neil’s Quote at the Beginning:
“Life moves pretty fast. If you don’t stop and look around once in a while, you could miss it.” Ferris, Ferris Bueller’s Day Off
Other Quotes From the Chat with Cassie Hicks:
- “the first step is start talking to potential clients. They don’t care what your logo looks like and how amazing your website is and how much money you spent on. It all comes down to how you help your client. And the only way you can really find that out is to go and talk to people. That’s where networking meetings are quite useful for doing that initial market research and finding out. Because people will tell you what they think they want but actually it’s only when you potentially go and work with somebody that you will understand where they are coming from and what their issues are”
- “I’ve learnt through being on the entrepreneurial journey for 10 years now I have had to do a lot of work on myself and actually that’s been more important to my journey and my success than the how to strategies”
- “to make really useful decisions your energy has to be quite high, you have to be in a certain vibration”
- “be yourself at the highest level of vibration that you can operate at. Don’t be yourself sleepwalking through life. Consciously think about what you want and what’s important to you and then be authentic.”
- “Say what you think and be the person that you are… Is important because if you are not yourself you are never going to be in alignment”
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