Pete Sena is the founder and CEO of Digital Surgeons; a global innovation and experience design company that accelerates business growth through experience design, creative marketing, and digital business model innovation. Pete has a sixth sense for predicting (and, in turn, preparing for) abrupt shifts in the digital climate. Pete’s been known to remix tried and true strategies with unconventional thinking, splicing together ideas from different worlds, cultures, and sectors to create a mashup that connects people on a human level. In fact, that’s how he created Digital Surgeons.
Entrepreneurial Role Models:
When business started difficulties overcame:
“one thing I would say is mindset. I really really suffered four a very long time from impostor syndrome… I just felt like a failure… I didn’t think I was good enough, came from a family where people weren’t traditionally educated so the idea of even going to college felt like a scary journey and for me to go and start a business much less”…[Listen for More]
Favourite Books:
- The Hard Thing About Hard Things: Building a Business When There Are No Easy Answers Book by Ben Horowitz
- Tycoon Book by Peter Jones
- Start With Why: How Great Leaders Inspire Everyone To Take Action Book by Simon Sinek
Favourite Quote:
- “I have no special talents. I am only passionately curious.” Albert Einstein
- “Imagination is more important than knowledge. Knowledge itself is limited, imagination encircles the world” Albert Einstein
Recommended Online Resources:
- The Entrepreneur Way – Learn from successful Entrepreneurs with Free Daily podcast interviews that reveal their business success secrets
- Farnam Street helps you understand how the world works, make better decisions, and live a meaningful life Our topics span history, philosophy, science, mental models, and more
Best Advice to Other Entrepreneurs:
“find your one thing that others valuing you that you also value in yourself and strive to do that one thing as much as possible and you will be successful and happy and fulfilled in all of the things that you do”…[Listen for More]
More About Pete Sena:
Neil’s Quote at the Beginning:
“Stay self-funded as long as possible.” Garrett Camp, founder of Expa, Uber, & StumbleUpon
Other Quotes From the Chat with Pete Sena:
- “I have very strong opinions but they are very loosely held”
- “I think it’s really important that you have stance but I think that you have to be open and willing to listen so that as better information becomes available and has better data becomes available you can modify. And like a great piece of software or hardware, upgrade in a way that progresses you forward and help you grow and stretch”
- “your network is your net worth. And when I say network I don’t just mean financial I mean literally the people you surround yourself with personally and professionally will largely dictate the possibilities and outcomes that your able to achieve in your life.”
- “Exp…eriment fiercely and wildly”
- “whatever it is that you decide you want to do but the timing, but the working, put the wrench timing as I like to say. What is plaguing society today more than anything is what I call intellectual obesity. Which is we are getting fat on information, we are getting fat and the endless scrolling feeds of social media that consume our lives and ultimately make is unhappy and don’t helpers get any closer to our goals. So I would say if you are passionate about a topic whatever that topic is the time in”
- “I think culture is the single most important thing that people don’t understand how to measure because culture is like a shadow, it’s read only, it’s casted and it’s not easily changed. It forms naturally over time based on a number of factors that we can and can’t see or control…”
- “For me it’s being in a constant state of discovery, really focusing on how to discover new things”
- “be true to yourself and others and know your values and know you’re worth”
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