Jenny Hernstad makes custom made edible chocolate Piñatas or LA SmashCakes. They are chocolate domes filled filled with candy and decorated with more chocolate and candy. It’s like a pinata – except the entire SmashCake is edible. You get to smash your cake and eat it too! Each SmashCake comes with a mallet to smash.
Entrepreneurial Role Models:
- Jenny’s father
- Jenny’s husband
When business started difficulties overcame:
“Trying not to eat all my stock but seriously I had many obstacles they were very challenging, for me I think one of the biggest challenges was creating a successful business plan and to put my vision down on paper. For me it’s very easy to know what I’m going to do and how I’m going to do it in my mind but when it came to explaining it verbally and figuratively and writing it down it was the writing it down”…[Listen for More]
Favourite Books:
- Mind Power Into the 21st Century: Techniques to Harness the Astounding Powers of Thought Book by John Kehoe
- Dr Wayne Dyer Books
Favourite Quote:
“I can accept failure, everyone fails at something but I can’t accept not trying, talent wins games but teamwork and intelligence wins championships, I’ve failed over and over and over again in my life and that is why I succeed”
Recommended Online Resources:
Google LLC – is an American multinational technology company that specializes in Internet-related services and products, which include online advertising technologies, search engine, cloud computing, software, and hardware.
Best Advice to Other Entrepreneurs:
“Plan, plan, plan; It may not seem important but that business plan is everything. Start off with something simple and tweak it from there, my business plan was not even a page long and now it’s probably 5 pages. Planning is the most important start to any company”…[Listen for More]
More About Jenny Hernstad:
Neil’s Quote at the Beginning:
“Life doesn’t have any answers. All that it has are questions and challenges.” Anthony T. Hincks
Other Quotes From the Chat with Jenny Hernstad:
- “Focus your mind and thought on becoming who and what you want to be”
- “Take the risks and go for it”
- “If you don’t plan and you don’t have a plan and you don’t have a goal you’re going to be stuck”
- “Without trying there’s no success”
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