989: Getting More Referrals and Converting Them into Customers with Bill Cates and of Referral Coach International

Bill Cates, author of “Get More Referrals Now”, “Beyond Referrals”, and “Radical Relevance” is the founder of The Cates Academy for Relationship Marketing. Bill works with entrepreneurs, sales executives, and sales professionals to increase revenue without increasing marketing expenses.

Entrepreneurial Role Models:

• Nido Qubein
• Dan Sullivan

When business started difficulties overcame:

“The imposter syndrome, where I saw that people trusted me and I even doubted did I deserve that trust, do I really know what I’m talking about and it took some time to really get past that and realise that I deserve trust, I’m ethical and I do know what I’m talking about. That took a while”…[Listen for More]

Favourite Books:

• Think and Grow Rich Book by Napoleon Hill
• The Magic of Thinking Big Book by David J. Schwartz
• Building a StoryBrand: Clarify Your Message So Customers Will Listen Book by Donald Miller

Favourite Quote:

“What you put your attention on grows stronger in your love”

Recommended Online Resources:

Story Brand – Clarify Your Message – Most businesses struggle to talk about what they do. Story Brand’s communication framework helps people clarify their message so their business starts growing again.

Best Advice to Other Entrepreneurs:

“Focus focus focus, entrepreneurs tend to be generally speaking pretty creative people, some of us are ADD, some of us more than others and that whole idea of focus, I’ll tell you sometimes I wish I had people following me around slapping my wrist saying no don’t look at that focus on this”…[Listen for More]

More About Bill Cates:

Referral Coach International

Neil’s Quote at the Beginning:

“It can be dangerous to ask a question when you already know the answer.” Alice Feeney

Other Quotes From the Chat with Bill Cates:

• “You can manage what you measure”
• “We can’t control the thoughts that pop into our head, I don’t believe we can but I believe we can control what we do with those thoughts, how we decide to pay attention to those thoughts, do we dwell on them, do we entertain them, do we eventually act on them, sometimes it certainly serves us to do that on the other hand sometimes I just go I don’t know where that came from but I’m not going there”
• “We crave clarity”
• “Surround yourself with people that will push you, question you”
• “Not trying to be all things to all people”

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