Deborrah Ashley, known for showing people how to leverage their “IT” Factor, helps her client’s package and position their expertise and ideas into high value offers. Nearly 4 years ago Deborrah left the corporate world after a two-decade career to live out her purpose and hasn’t looked back since. She is a consultant, educator and advocate for women over 40 who are ready to impact the world.
Entrepreneurial Role Models:
When business started difficulties overcame:
“the biggest thing I had to overcome… you know I have been doing marketing for over 20 years… but the hard thing is when you are building your own brand and when you are building awareness when you are marketing yourself that is the hardest thing in the world. It also comes from being a little bit modest. So, when you are used to being the type that you don’t really talk about and celebrate your wins and shout out to the mountaintops what you have done people won’t notice you. People like to see results, people like to see the things that you’ve done or the like to hear about the things that you’ve done. So, the hardest thing is being able to step outside of the box of I am just here doing my work and step into a box of I am marketing my entire brand. I am my brand.”…[Listen for More]
Favourite Books:
How to Win Friends and Influence People Book by Dale CarnegieFavourite Quote:
“if you don’t stand for anything you stand for nothing”
Recommended Online Resources:
- LinkedIn is a business and employment-oriented service that operates via websites and mobile apps. Founded on December 28, 2002, and launched on May 5, 2003, it is mainly used for professional networking, including employers posting jobs and job seekers posting their CVs.
- Facebook helps you connect and share with the people in your life.
Best Advice to Other Entrepreneurs:
“My best advice is something that I’ve said before don’t overlook what you know already or what you have been through because that is something that others can really benefit from”…[Listen for More]
More About Deborrah Ashley:
Neil’s Quote at the Beginning:
“In their minds, it seems as though people don’t often have the same answers, but in their hearts, they do very frequently have the same questions.” Criss Jami
Other Quotes From the Chat with Deborrah Ashley:
- “the biggest step that a lot of people miss, which is part of the foundation, is getting clarity. So, getting clarity on who exactly you are, who you want to help (not only who want to help but who are passionate about helping), and what you are passionate about doing, and identifying a niche in working with them specifically. And then working on everything else to attract them into your world. But clarity is the first step.”
- “being able to see a client from having that doubt to be fully confident when they see results is what I love the best”
- “understanding your niche, being able to communicate to them that you are the best solution, and getting highly visible; those are the three main things I think everyone should start with”
- “build the audience first, don’t try to sell to them straight away, offer a lot of value, and then after that if you have something, that you know based on what they tell you, that you know that they are interested in, then you can offer it to them”
- “the wonderful thing is when I post now someone always says are you psychic or are you reading my mind, and I don’t even know who the person is who comments but I know I am talking to one specific person, and I know that one specific person who is going through what they are going through, there is probably a lot of other people going through it so it works. Always just speak to one specific person”
- “don’t overlook what you have been through because that is somebody else’s breakthrough”
- “the big game is obviously mindset and productivity. So, if you do not have a plan on how your day is going to go or how your week is going to go it is not going to go well.”
- “I have a mentor and I learn a lot from him”
- “I stay in it. I study a lot of different new marketing trends, I listen to podcasts and I work a lot with my mentor for anything new, and I pretty much just keep my eyes open to”
- “so, everything for me is based on what my audience says and what they want, and from there is how I kind of change around my message to meet their needs”
- “I’m very adamant about taking a position and creating opinions about it”
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