Alex Fedotoff is one of the leading Facebook advertising strategists for e-commerce brands. His agency AF MEDIA helps brands to scale massively using results-oriented direct response advertising. Huffington post calls him one of the foremost Facebook advertising experts in the world and The Next Web calls him a marketing specialist with one of the highest ROI-producing Facebook formulas amongst advertisers.
Entrepreneurial Role Models:
When business started difficulties overcame:
“I did not have proper role models until I was like 20 years old and I started to see thing differently as a result of moving abroad. I did not know English, I had to learn it, so it was another challenge I had to overcome… If you know that you can do something you just go and do it. You might not succeed right away but you do it and eventually over time you succeed. But if you are not confident that you will achieve what you want then you will not even do it. So, I think that was the biggest part, just my own mindset and kind of rebuilding that self-confidence from scratch”…[Listen for More]
Favourite Books:
How to Win at the Sport of Business: If I Can Do It, You Can Do It Book by Mark CubanFavourite Quote:
“Do. Or do not. There is no try.” Yoda
Recommended Online Resources:
You Tube – Enjoy the videos and music you love, upload original content, and share it all with friends, family, and the world on YouTube.
Best Advice to Other Entrepreneurs:
“I see some businesses that are very successful already but they just do too many things…Whatever you do it is just constantly how do I make it more focused, how do I make it more simpler, just constantly optimising your business and stripping everything that does not get any value. And at the same time know why you are in the business.”… If you are doing something with a segment of the market that is not very affluent or that has a lot of customer support issues or whatever then maybe it is time to find another segment of the market that is more profitable, that is better to serve”…[Listen for More]
More About Alex Fedotoff:
Neil’s Quote at the Beginning:
“Inspiration in the wee hours of the morning is the golden ticket” Ginny Toole
Other Quotes From the Chat with Alex Fedotoff:
- “You dedicate most of your time to action because is what will get the results”
- “I think some of first things when anyone starts a business is finding some role models”
- “if you don’t know exactly what you want to achieve then it is tricky, you will find all sorts of distractions”
- “focus on one skill or product or service that serves one niche”
- “do something and then make some conclusion from that; whether it was good or bad just move on and just learn from that experience”
- “keeping it more simple and just focusing on fundamentals of business”
- “if you can extract one value nugget from that conversation and you go and apply it it can have a profound impact on your life and your business”
- “some businesses are just better designed for margin, some businesses just have better overall structure, some businesses are just less labour intensive”
Leave a Reply