Bryan Shetsky is president and CEO of Florida-based Lamark Media, a leading digital marketing agency. Bryan began his career practicing real estate at an ERA mortgage company. He then switched industries to work at a full-service direct marketing agency that specialized in customer acquisition for top-tier brands in the consumer services and financial verticals. In 2008, following his promotion to director of channel partnerships, Bryan founded Lamark Media with the vision of providing industry leading, high-performance digital marketing solutions that uniquely leverage a portfolio approach to create optimal, measurable return on investment. Through this integrated and agnostic platform, Lamark has developed a unique niche in providing white-label digital production services for Fortune 500 companies, media publishers and other marketing agencies currently operating in the space, as well as many direct tier-1 and tier-2 brands in both retail and e-commerce environments.
Entrepreneurial Role Models:
None
When business started difficulties overcame:
“I was mid 20s with no capital and leaving a business with experience in none digital traditional direct consumer acquisition marketing which gave me some really great insight but also didn’t give me a lot of the things I used today so the biggest difficulty was starting the business and making that leap of faith”…[Listen for More]
Favourite Books:
- Measure What Matters: How Google, Bono, and the Gates Foundation Rock the World … Book by John Doerr
- Factfulness:Ten Reasons We’re Wrong About the World — and Why Things Are Better Than You Think Book by Hans Rosling
Favourite Quote:
“It’s supposed to be difficult that’s why it’s called a shortcut, if It was easy it would just be the way”
Recommended Online Resources:
Young Entrepreneur Council – Invite-only entrepreneurship organization
Best Advice to Other Entrepreneurs:
“Don’t give up, have a clear path of what you’re trying to accomplish as an entrepreneur. Understand what your goals are and map it out, I didn’t really do that when I started but I had to very quickly after, understand that there’s going to be adversity along the way, there’s going to be challenges, if you’re not getting challenged then something is wrong so when you feel those points of exhaustion and you don’t think you can do anymore hours or what you’re doing isn’t working, instead of saying this isn’t the right business or not the right strategy right away, because it may not be, look at what your approach is and understand were you set up to win” …[Listen for More]
More About Bryan Shetsky:
Neil’s Quote at the Beginning:
“As long as you keep looking, you’ll keep finding.” Kyle Schmalenberg
Other Quotes From the Chat with Bryan Shetsky:
- “I’ve put in a lot more work than people I’ve known but I’ve seen the rewards”
- “Work hard, figure out what your goal is, achieve it or move on and learn from those changes and apply it to your next step”
- “Getting what you want by saying what you mean”
- “You have projections and they’re exactly that, they really mean nothing with all due respect to anyone listening”
- “Don’t focus on the end when you’re starting out, focus on the means. Focus on the activities that will create the outcome that you want and do that”
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