Magnus Unemyr has been working with marketing in the international software industry for 20+ years; the last decade as co-founder/co-owner and VP of Sales & marketing. During this time, he has built and managed a distributor network in over 50 countries. Magnus has also written several books, including “Mastering Online Marketing”, “The Internet of Things”, and “Data-Driven Marketing with Artificial intelligence”. Now he is an independent consultant/speaker/author in the field of marketing automation and artificial intelligence.
Entrepreneurial Role Models:
- Steve Jobs
- Elon Musk
When business started difficulties overcame:
“Leaving a good safe monthly salary and stepping into a situation where you have no salary for months to come of course. Actually a certain level of imposter syndrome as well, despite my 25 years as managing and co owner the software industry it certainly felt a bit scary to teach other companies to do what I have done successfully”…[Listen for More]
Favourite Books:
- Rise of the Youpreneur: The Definitive Guide to Becoming the Go-To Leader in Your Industry and Building a Future-Proof Business Book by Chris Ducker
- KNOWN: The Handbook for Building and Unleashing Your Personal Brand in the Digital Age Book by Mark Schaefer
- Book Yourself Solid:the Fastest, Easiest, and Most Reliable System for Getting More Clients Than You Can Handle Even If You Hate Marketing and Selling Book by Michael Port
Favourite Quote:
“If I asked people what they wanted they would have asked for a faster horse”
Recommended Online Resources:
Reading books
Best Advice to Other Entrepreneurs:
“Having a strong personal brand is going to become very important in the future and if you can start to build your name whether by writing blogging podcasting or writing a book or engaging on social media, doesn’t matter so much but having a strong personal brand will help create a strong company, it’ll help venture capital funding, it’ll help create audience and trust”…[Listen for More]
More About Magnus Unemyr:
Neil’s Quote at the Beginning:
“All of the answers you seek can be found in the macrocosmic view of the microcosmic You.” Ka Chinery
Other Quotes From the Chat with Magnus Unemyr:
- “You shouldn’t just offer the same thing like everybody else”
- “Marketing is very important, I see so many entrepreneurs having a great idea and a great product and we just don’t realise how much work it is to get the product out the door and productise it and get it well known on the market”
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