Case Lawrence is the Founder/CEO of CircusTrix, the largest owner of indoor trampoline and extreme recreation parks with nearly 300 facilities worldwide. CircusTrix has raised over $300 million in investment capital, is an Inc. 5000 company and one of the 10 Fastest Growing Companies in Utah.
Entrepreneurial Role Models:
Walt Disney
When business started difficulties overcame:
“Desperation, we were in the recession, I was faced with reality that it was going to be hard to find a job in law or in real estate or anything I had done previously and so I really had my back against the wall and what got me into it was desperation the difficulties I ran into early on were capital, my first park it cost $430,000”…[Listen for More]
Favourite Books:
Shoe Dog: A Memoir by the Creator of Nike Book by Phil KnightFavourite Quote:
“The cavalry is coming”
Recommended Online Resources:
Blinkist – lets you read the key lessons from 2500 nonfiction books in 15 min or fewer
Best Advice to Other Entrepreneurs:
“Leverage what you are most effective at, entrepreneurship is most effective when it is specific and it’s specifically based on a core talent or expertise so the entrepreneur, ultimately your success as an entrepreneur will be and adapting as an entrepreneur will be based on being a generalist and being able to succeed in all parts of a growing business”…[Listen for More]
More About Case Lawrence:
Neil’s Quote at the Beginning:
“Question everything that is popular, and seek answers in what is not.” Suzy Kassem
Other Quotes From the Chat with Case Lawrence:
- “You really need to leverage 1 maybe 2 things that you are really good at”
- “Be in a frontier industry”
- “You got to have some good luck in the mix too”
- “I think it’s made me a better boss to have been an employee”
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