Hillary Lewis Murray is the founder and CEO of Lumi. Lumi, which stands for “Love yoU Mean It”, manufactures 100% organic, cold-pressed, high pressure processed fruit and vegetable juices. Lumi was born in the aisles of Whole Foods during Hillary’s second year of business school at the University of Virginia Darden School of Business in April 2013. Inspired by the idea that healthy choices start at the grocery store, Hillary envisioned bringing a delicious and nutritious organic juice to the shelves that would encourage people to approach healthy eating as a lifestyle, not a “quick fix.”
Entrepreneurial Role Models:
Grandparents
When business started difficulties overcame:
“I definitely took a path less travelled, initially there were really no barriers because I had saved money and worked hard and didn’t have a family yet so was able to take the jump and the sacrifice of creating my own business. However that was 5 years ago so as years continued to occur, now I have a family”…[Listen for More]
Favourite Books:
- The Power of Habit: Why We Do What We Do, and How to Change Book by Charles Duhigg
- The Fountainhead Novel by Ayn Rand
Favourite Quote:
“Keep taking chances and having fun”
Recommended Online Resources:
- Quickbooks – an accounting software package developed and marketed by Intuit. QuickBooks products are geared mainly toward small and medium-sized businesses and offer on-premises accounting applications
- Google – is an American multinational technology company that specializes in Internet-related services and products, which include online advertising technologies, search engine, cloud computing, software, and hardware.
Best Advice to Other Entrepreneurs:
“Figure out what you’re really great at and find partners that are really great at the things that are not your best skillset”…[Listen for More]
More About Hillary Lewis Murray:
Neil’s Quote at the Beginning:
“What are the relationships between power and knowledge? There are two bad, short answers: 1. Knowledge provides an instrument that those in power can wield for their own ends. 2. A new body of knowledge brings into being a new class of people or institutions that can exercise a new kind of power.” Ian Hacking
Other Quotes From the Chat with Hillary Lewis Murray:
- “If you’re not having fun you shouldn’t be doing it”
- “For me the definition of success will be when I get my business to a point that it can operate every single day without me, because then I have built it beyond me, I’ve created something that is sustainable without me being a part of it and that’s the true testament to building a brand, like Coca-Cola right who founded Coca-Cola? No one cares anymore everyone just loves the idea of what Coca-Cola is, it’s a brand and that’s what I want”
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