Krystal Covington, MBA is a Publicist and Business Marketing Consultant helping companies increase visibility, credibility and influence. With over 10 years in marketing and communications, Krystal brings with her the extensive expertise required to build an integrated marketing and PR strategy that boosts revenue while keeping expenses low. As CEO & Founder of Women of Denver, Krystal developed a social enterprise association that helps professional women develop their business skills, build confidence, and earn their worth as business leaders. The organization launched in 2014 and has hundreds of active members. Krystal has also presented a TEDx Talk, contributes to Forbes and has been featured in numerous media outlets such as Fast Company, Entrepreneur on Fire, and Women Taking the Lead.
Entrepreneurial Role Models:
When business started difficulties overcame:
“I had inventory and I struggled with managing all of that and when the business took a turn because the market changed for that industry, I went bankrupt because I didn’t know what to do and I was selling off inventory at a low low price and then starting even this business there’s always lessons to be learned, so many lessons”…[Listen for More]
Favourite Books:
The Power of Broke: How Empty Pockets, a Tight Budget, and a Hunger for Success Can Become Your Greatest Competitive Advantage book by Daymond John and Daniel PaisnerFavourite Quote:
“What you do today is important because you are exchanging a day of your life for it”
“You can’t discover new oceans until you lose sight of the shores”
Recommended Online Resources:
Connexa – Making Education Digitally Social The first complete and simple online solution to connect, engage and manage your learning community
Best Advice to Other Entrepreneurs:
“Pay attention to what’s going on in and around your business. Don’t just pay attention to what’s happening with you. I see a lot of people do this where they say well I’ve got this and I’m creating this but what are other people in your industry creating, it’s important to know that and to make sure that you’re at least in line with what standard in your industry or you’re beating it”…[Listen for More]
More About Krystal Covington:
Neil’s Quote at the Beginning:
“Journalists like to give themselves credit for being on the hunt for ‘the truth.’ But if we embrace this undoubtedly noble but somewhat haughty interpretation of a calling, we inevitably become susceptible to slam dunk answers.” Gwen Ifill
Other Quotes From the Chat with Krystal Covington:
“If you believe it and you create an action plan and you do your action plan and you hire people to help with your efforts you will be successful”
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