Jonathan Senior hosts the #funkythinkers podcast. He presents webinars and hosts online summits. Jonathan has an extensive career in management consulting. He has published three books. When he isn’t presenting online, Jonathan is a 20 year + triathlete, GB agegrouper and 3 x Ironman finisher, and he is a qualified running coach.
Entrepreneurial Role Models:
None
When business started difficulties overcame:
“I had no idea about sales and marketing, I had no idea about mindset, I just knew that I needed to do something different, bearing in mind this was before Google and all that stuff and I started off doing letters and directing mail and all that kind of stuff, figuring that out, this was in 2004,5,6.Quite a big mindset jump”…[Listen for More]
Favourite Books:
Favourite Quote:
“You should build something that survives average incompetent management and could be run by your idiot nephew assuming that he is too lazy to want to change anything”
Recommended Online Resources:
Visual Thesaurus – An online thesaurus and dictionary of over 145,000 words that you explore using an interactive map It s a tool for people who think visually The most fun you ve ever had with words The Visual Thesaurus was built using Thinkmap, a data visualization technology
Best Advice to Other Entrepreneurs:
“Be suspicious, when I worked in corporate part of my empire was head janitor and there was a guy that I used to go and have to see. None of the customer services people could deal with him. I always remember he had a badge on his lapel, a little inch round badge and it said be suspicious. We need to have our guard up with people that are wanting to help us and people that’s wanting to do stuff for us”…[Listen for More]
More About Jonathan Senior:
- Sharp End Training Ltd
- Jonathan Senior
- Funky Thinkers
Neil’s Quote at the Beginning:
“You speak to the press at the Tour every day, but most often in a negative sense. Ninety per cent of the questions you are asked in the post-race press conferences are challenging or provocative, so you have to justify yourself; you have to try to give the right answers about every topic across the board.” Bradley Wiggins
Other Quotes From the Chat with Jonathan Senior:
- “I went past my local shopping centre the other day and there was an advert, a lady selling double glazing windows, she’s got a stand and she’s giving out leaflets. These are the sorts of people who would be revered in chamber of commerce type circles but the headline on her banner was amazing offers, well that just doesn’t cut it for me, what does that say. If we’re spending money on ads or spending our time as entrepreneurs we can’t afford to do amazing offers because no one would respond so a dictionary and a thesaurus would get you to use more interesting words to get people to look at your stuff”
- “Have a plan, stick to it”
- “Find out where they are, give them what they want”
- “Most people don’t even know how to do an advanced Google search”
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