Pete Williams is an entrepreneur, advisor and marketer who Forbes recently called, “one entrepreneur today that every marketer should be modelling,” while Inc. describes him as, “a savvy marketing strategist.” He’s won a number of international business awards, started companies in varying industries from Telecommunications to eCommerce, and even sold Australia’s version of the Yankee Stadium, the MCG, for under $500 at the age of 21.
Entrepreneurial Role Models:
None specific
When business started difficulties overcame:
“The worst things my hands have ever had to deal with is a paper cut back in 2011, I’m not into manual labour so when we started the MCG project I couldn’t make the frames so I had to find someone to make the frames for me, I was working in an athlete’s foot shoe store so I had a fulltime job at the same time so I couldn’t deliver the frames”
Favourite Books:
- The Lean Startup: How Today’s Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses book by Eric Ries
- Growth Hacker Marketing: A Primer on the Future of PR, Marketing, and Advertising Book by Ryan Holiday
- My life in advertising Book by Claude C. Hopkins
Favourite Quote:
“Beware of the dream takers”
Recommended Online Resources:
Net Galley – is a site where book reviewers and other professional readers can read books before they are published, in e galley or digital galley form Members register for free and can request review copies or be invited to review by the publisher
Best Advice to Other Entrepreneurs:
“Have a roadmap of some description whether it’s The Lean start-up, Growth hacking. Have some sort of frame work that you can continue to follow because I think a lot of entrepreneurs; it’s so easy to get distracted by your next idea, your last idea, the notebook you picked up on the weekend that you wrote on 2 years ago that has a good idea and you go oh I should do that one”…[Listen for More]
More About Pete Williams:
Neil’s Quote at the Beginning:
“I kind of feel, in a way, all of us will forever be asking those questions of ourselves: Who am I and how do I fit in in the world and what is all this about? Because those aren’t really… there are no answers to those questions, in a sense.” Mandy Moore
Other Quotes From the Chat with Pete Williams:
- “Test it”
- “Listen to the data”
- “Success is in equal parts ambition and acceptance. You need the ambition to grow but you need to accept and be happy with what you’ve already got”
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