Dr. Steve Sudell is a Physical Therapist who has seen a gradual uptake in patients complaining of neck pain. All of the at-home products were cheaply designed, ineffective or expensive and bulky. Steve invited the Neck Hammock as a simple device to attach to any door for neck pain relief in just ten minutes or less. With the Neck Hammock, the miracle of cervical traction comes to the home.
Entrepreneurial Role Models:
- Steve Jobs
- Tim Ferriss
When business started difficulties overcame:
“I’d never once learned anything about business or finance or accounting or any of those factors that really are super important for having a successful business so I had to spend the next few years just learning all of that side and I’m still continuing to learn that side, for me hands down that’s the greatest challenge”…[Listen for More]
Favourite Books:
Rich Dad Poor Dad: What The Rich Teach Their Kids About Money That the Poor and Middle Class Do Not! book Book by Robert T. KiyosakiFavourite Quote:
“Preparation plus opportunity equals success”
Recommended Online Resources:
Best Advice to Other Entrepreneurs:
“If you have a great idea don’t sit on it because everyone’s got a good idea but it’s the people that actually take action are the ones that can have any sort of success and I will say that people will always doubt you, people will laugh at your idea, people will tell you that it’s a bad idea, there’s other people that will tell you it’s an amazing idea but you really have to listen to your gut, to your intuition because there’s so many people out there who have had good ideas and never done anything about it and as a result they’re stuck in the same position that they’re in”…[Listen for More]
More About Steve Sudell:
Neil’s Quote at the Beginning:
“I want to be able to leave behind an infrastructure and a road map for any of my dreamers to follow. So that they can again take care of their family, pursue what they love and live a fulfilling life. Everyone is called, but not everyone answers. I was called, and I answered.” Michelle Phan
Other Quotes From the Chat with Steve Sudell:
- “You always have to be preparing for opportunity because you have no idea when it’s going to come. I remember when it was not too long ago, I got a phone call from the producers at Dr Oz, they’re like hey we are interesting in potentially putting your product on our show but you need to have 2 samples to us by Thursday and it was already Tuesday, I live in the west coast Dr Oz is filmed in the east coast so I needed to grab 2 samples, my car was in the shop I had to ride my bike 5 miles to get to fed ex before it closed in 30 minutes and had I not been prepared for that, if I would have missed that, my product would have never been featured in Dr Oz, he would have never said wonderful things about the product so I truly believe that you always need to be prepared for opportunity because it doesn’t always come knocking on your door”
- “The only way to see if you have something good is to make it happen”
- “When you don’t understand the rules it makes it very hard to play”
Andrea Pass
Dr. Sudell certainly “made it happen.” I’m always impressed by those who take an idea, create a product and bring it to the consumer marketplace like he did with his Neck Hammock.
Neil Ball
Andrea, I concur with you. I love hearing stories like this where someone sees a need, has an idea and then develops a solution – so inspiring.