Olga Mizrahi, national speaker and marketing expert on the gig economy, is an instructor of the Digital Marketing Program for the University of California, Irvine and an Airbnb Open Speaker. Her new book, THE GIG IS UP: Thrive in the Gig Economy, Where Old Jobs are Obsolete and Freelancing is the Future (Greenleaf, February 27, 2018) offers boots-on-the-ground methods for success by evolving the reader’s perspective and process. She is a local Southern California business owner, a blogger for entrepreneurs and freelancers at ChunkofChange.com, and a small business columnist for The Long Beach Post. Olga’s first book is Sell Local, Think Global (Career Press, 2014).
Entrepreneurial Role Models:
Pat Bramhall of Tydak
When business started difficulties overcame:
“Making that leap is terrifying and I think I came from running an ecommerce department for 5 years for a marketing company, starting websites from scratch that would bring in millions, and now I have to go out there into the world, find my own clients in my area of expertise in my local area like how does that even happen. You have that 1st client and you have no idea how long they’re going to be with you”…[Listen for More]
Favourite Books:
Seth Godin booksFavourite Quote:
“Perfect is the enemy of the good”
Recommended Online Resources:
Social Media Examiner – helps millions of businesses discover how to best use social media marketing to connect with customers, drive traffic, and increase sales
Best Advice to Other Entrepreneurs:
“Make room. I think that it’s very easy to get caught up in the business of life and every day. We have robots that will soon sometimes take some of those tasks for us and that’s great, what does that leave? Well that leaves creativity, how do you get to creativity, it’s not constantly working, its not seeing how many days or hours or weeks you can be productive as you’re banging your head against a wall to be towards something”…[Listen for More]
More About Olga Mizrahi:
Neil’s Quote at the Beginning:
“They say the world has become too complex for simple answers. They are wrong.” Ronald Reagan
Other Quotes From the Chat with Olga Mizrahi:
“Similar to when you go to the gym and you work out, you want to get that muscle to a point where it’s challenged but not where it’s injured and I think it’s similar, it’s a great metaphor for business, you want to become comfortable in being uncomfortable. Go out there and put your best food forward but a lot of times maybe you’re unsure, maybe your confidence isn’t there yet, maybe it’s unproven or you don’t know how to do yet. Well just hit the ground running. Sometimes its baptism by fire”
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