Aleksandra Scepanovic is the Managing Director of Ideal Properties Group, one of the largest, privately owned, independent real estate firms specializing in premier Brooklyn neighborhoods. Founded in 2007 by Aleksandra and Erik Serras, Ideal is a full-service firm that offers pre-development marketing & branding, as well as residential, commercial, office and retail services.
Entrepreneurial Role Models:
- Nikola Tesla
- Thomas Edison
When business started difficulties overcame:
“I’ve not failed I’ve just found 10,000 ways that don’t work. I kind of felt like we were in that pattern and getting over that hurdle of outdated real estate technology and processes that were prevalent at the time when we entered the market, was one of our initial roadblocks so we really early on realised that they would be an essential requirement for a growing business”…[Listen for More]
Favourite Books:
Sun Tzu’s Art of war Book by Sun Tzu
Favourite Quote:
- “The journey of a thousand miles begins with one step”
- “Don’t go where the path may leave, instead go where there is no path and leave a trail”
Recommended Online Resources:
UX Magazine – is a central, one stop resource for everything related to user experience We provide a steady stream of current, informative, and credible information about UX and related fields to enhance the professional and creative lives of UX practitioners and those exploring the field Our content is driven and created by an impressive roster of experienced professionals who work in all areas of UX and cover the field from diverse angles and perspectives
Best Advice to Other Entrepreneurs:
“Look forward to failing, whenever you feel fear consider it a positive litmus test of your plans, I barely ever fear but when I do I know that with near certainty I’m on the right track, so embrace your fears”…[Listen for More]
More About Aleksandra Scepanovic:
Neil’s Quote at the Beginning:
“It’s OK to not have all the answers, and in fact, the more extraordinary people you are able to surround yourself with, the better you will become.” Mindy Grossman
Other Quotes From the Chat with Aleksandra Scepanovic:
“Being able to turn any circumstance into a learning opportunity, into an option that you look back with no regrets but actually with knowledge that you have done your best to overcome that challenge”
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