Having a keen eye isn’t just for what one sees, but also for what one senses. Having been one of the most sought after portrait photographers in the U.S. for more than three decades, Jeffrey Shaw, a.k.a. the Lingo Guy, uses this honed intuition to teach entrepreneurs how to attract their ideal customers by speaking their Secret Language. Jeffrey is host of the popular business podcast Creative Warriors, a nationally acclaimed keynote speaker, a business coach for entrepreneurs, and author of the forthcoming book, LINGO: Discover Your Ideal Customer’s Secret Language and Make Your Business Irresistible.
Entrepreneurial Role Models:
- Elon Musk
- Jeffrey’s friend
When business started difficulties overcame:
“I’d say the biggest difficulty for me was shyness, I was a really shy kid, I actually chose photography as a profession because back in the day when you had dark rooms it was the perfect profession for a shy person so my biggest difficulty when I started my business was to be willing to put myself out there, take the risk, get started”…[Listen for More]
Favourite Books:
Fascinate: How to Make Your Brand Impossible to Resist Book by Sally HogsheadFavourite Quote:
“Your level of success rarely succeeds your level of personal development”
Recommended Online Resources:
17 Hats – Organize, Systemize & Grow with 17 hats. Take control of your day with our suite of business tools.
Best Advice to Other Entrepreneurs:
“Build a business for the people that you’re meant to serve, speak their lingo, know their secret language, slow down and speed up, all these things I’ve already said. What worked 20 years ago what worked 10 years ago won’t work today so take that time to say who is my…this is essential Neil millennials are becoming the big wave of consumers and so many of us as entrepreneurs we don’t know their lingo, if you want to do well in business, do yourself a favour, slow down and understand their lingo” …[Listen for More]
More About Jeffrey Shaw:
- Jeffrey Shaw
- Jeffrey Shaw LLC
Neil’s Quote at the Beginning:
“The greatest compliment that was ever paid me was when someone asked me what I thought, and attended to my answer.” Henry David Thoreau
Other Quotes From the Chat with Jeffrey Shaw:
- “Embrace the idea of how the world sees you”
- “It’s such a losing battle to try to sell anything to someone when they don’t value what you have to offer”
- “Find the right people who already value what you do and who you are”
- “You just make a decision and you make it right”
- “Do it different than the way everybody else does it, everybody else is building a business and then knocking themselves out trying to fit people into it, don’t do it that way, take the time to do the self study, build a business for the people speaking their language speaking their lingo and like you
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