Nick Palmisciano spent the best and hardest six years of his life serving as an infantry officer in the United States Army and is a graduate of the United States Army Ranger School. Nick created Ranger Up, the first military lifestyle brand, in 2006, which kicked off a decade of veteran entrepreneurial endeavors focused around social media. Ranger Up has been a leader in the veteran community, with such strong support that it has landed in Internet Retailer’s Second 500 every year since 2012. Their marketing strategy relies heavily on parody videos, unique one liners and an aggressive social media fan base.
Entrepreneurial Role Models:
- Nicks’ friend Mark Ross
- Gary Vaynerchuk
When business started difficulties overcame:
“Not caring what other people thought. I think that’s one of the biggest obstacles that people have, they are unwilling to lose status or unwilling to be judged harshly by others, to put it in perspective, I went to WestPoint for undergrad, Army officer, I was ranger qualified and then I left I went to Duke University business school. I worked for a fortune 100 company as a junior executive, these are all status jobs, status schools and they are things that people judge you when they hear, oh that’s a Duke guy, he must be this, that’s a WestPoint guy he must be that. You get a certain status that is associated with that”…[Listen for More]
Favourite Books:
Meditations Book by Marcus AureliusFavourite Quote:
“We will find a way or make one”
Recommended Online Resources:
- Lynda – Learn software, creative, and business skills to achieve your personal and professional goals. Get access to thousands of courses.
- Youtube – Enjoy the videos and music you love, upload original content, and share it all with friends, family, and the world on YouTube.
Best Advice to Other Entrepreneurs:
“It is going to take twice as long as you expect, it is going to be 3 times as hard as you expect and it is going to cost 4 times as much as you expect. When you go into this and you think I’m going to get to this revenue level in this period of time and I’m only going to have to invest this amount, just remember that rule you’re completely wrong and it’s going to be a lot more painful than you expect but it’s totally worth it if you’re actually an entrepreneur”…[Listen for More]
More About Nick Palmisciano:
Neil’s Quote at the Beginning:
“The one who knows all the answers has not been asked all the questions.” Confucius
Other Quotes From the Chat with Nick Palmisciano:
- “You don’t become an entrepreneur because you’re afraid of obstacles; you become an entrepreneur because you want to solve problems for customers that haven’t been solved before”
- “Whether it takes a day a week or a year I am going to systematically attack this obstacle until I’ve beaten it and as result of beating it I am going to be a better entrepreneur”
- “People usually die when they get comfortable”
- “The more people involved the harder it is to enact change”
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