Michael Gale is the co-author of the Wall Street Journal Bestseller, “The Digital Helix: Transforming Your Organization’s DNA to Thrive in the Digital Age.” Michael founded Strategic Oxygen in 2001, which was widely seen as one of the technology industry’s primary data toolsets for marketers, used by over 20 brands and used to model over $4 billion in marketing and sales investments. The company was sold to Monitor Group, where he was a group partner from 2006 to 2010. In 2011, he became a partner at Pulsepoint Group, a digital consulting company, which was acquired by ICF in 2015. Michael has also served as chief web officer and GM at Micron Technology and was the vice president of Worldwide brand research at IntelliQuest.
Entrepreneurial Role Models:
- Jeff Bezos founder of Amazon
- Richard Branson
When business started difficulties overcame:
“I think there’s always a constant anxiety when you start something that people won’t understand or economically support ones dream, it’s not a case of being selfish it’s a case of wanting those people to share an ideal, and obviously over time in order to be financially solvent and successful there’s a certain amount of substitution effect whereby I say X they say no it’s X but a bit of Y then someone else goes no it’s X plus Z so a little bit of anxiety where vision meets reality”…[Listen for More]
Favourite Books:
- Web of Life: A New Synthesis of Mind and Matter Book by Fritjof Capra
- Flow: The Psychology of Happiness: The Classic Work on How to Achieve book by Mihaly Csikszentmihalyi
Favourite Quote:
“Tradition is the illusion of permanence”
Recommended Online Resources:
- Linkedin – is a business- and employment-oriented social networking service that operates via websites and mobile apps.
- Technology Review – The mission of MIT Technology Review is to equip its audiences with the intelligence to understand a world shaped by technology
- BBC – The best of the BBC, with the latest news and sport headlines, weather, TV radio highlights and much more from across the whole of BBC Online
Best Advice to Other Entrepreneurs:
“Always assume tradition is the illusion of permanence and really understand what you’re about and follow that with immense energy” …[Listen for More]
More About Michael Gale:
Neil’s Quote at the Beginning:
“We should not only master questions, but also act upon them, and act definitely.” Woodrow Wilson
Other Quotes From the Chat with Michael Gale:
- “Don’t get too comfortable, recognise the world is constantly evolving and you will always be one or two steps ahead of where you think you should be or where the market necessarily will be”
- “What looks like normal today may not be around tomorrow”
- “What’s the velocity of a sparrow?”
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