For four long years, Tara Langdale-Schmidt, 32, suffered the excruciating pain of Vulvodynia. She experienced sharp burning pain in her pelvic area, making it impossible to enjoy intercourse with her future husband. The pain impacted her quality of life. From Tara’s previous positive experience using magnets to reduce back and neck nerve pain after a car accident, she had a “lightbulb moment” to incorporate neodymium magnets into a vaginal dilator. With the help of a friend, Robert Smithson, medical experts and advisers, Tara turned her idea into a nonprescription medical device that has proven to help women relieve pelvic pain and sexual discomfort.
Entrepreneurial Role Models:
Female entrepreneurs
When business started difficulties overcame:
“The product is what it is, you tell people what you want to do and they’re like okay and they don’t really take you seriously because people just don’t, they’re unaware of what a problem it is so I would have to say making people take us seriously would have to be the most difficult thing that we faced”…[Listen for More]
Favourite Books:
None
Favourite Quote:
“Slow and steady wins the race”
Recommended Online Resources:
Google Alerts – Monitor the Web for interesting new content. You can get emails when new results for a topic show up in Google Search. For example, you can get info about news, products, or mentions of your name.
Best Advice to Other Entrepreneurs:
“Find a product that nobody else is willing to make and by nobody else, not anybody because I have about 5 competitors, 5 or 6 but none of them have the magnet sleeve that our dilators do but to find a product that’s going to help people that people need that you don’t have a lot of competitors, because this product, I really don’t have a competitor. If you’re trying to sell a tshirt you’ve got millions and millions of competitors and yea while it might be fun, you might not make any money and it might not work so just find something and make sure the profit margins are nice. You have to have some nice profit margins to keep a business going”…[Listen for More]
More About Tara Langdale-Schmidt:
Neil’s Quote at the Beginning:
“I believe that the degree of determination to accomplish any significant task requires a clear answer to the why question: Why am I doing this?” Ken Baugh
Other Quotes From the Chat with Tara Langdale-Schmidt:
“You might not sell what you think you’re going to be selling, I’m obviously selling vaginal dilators, when I was 6 I didn’t put that on my homework in kindergarten, what do you want to be when you grow up, I think it was a veterinarian but I think that you might not know what you’re going to do when you grow up or what you’re going to sell if you become an entrepreneur, you kind of have to be creative and really if you look for a solution to a problem and you don’t have any competitors, you really are going to do well I believe
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