Susan MacNicol is the founder and president of Strategic & Creative Marketing Inc., a Chicago-area company dedicated to working with business owners and corporations to increase sales through effective, targeted campaigns. Susan has over 25 years of business experience spanning several industries including media, entertainment, retail, higher education, and data. Her roles have ranged from marketing, employment branding, and client relations, to sales, recruiting and training. Prior to establishing her consulting company in 2001, Susan held management positions at several media companies including: STARZ Encore Group, Samuel Goldwyn Studios, Columbia TriStar Television Distribution and Columbia Pictures (Sony Pictures Entertainment). She has worked in Los Angeles, Denver, Europe and the Middle East. She holds an MBA from Pepperdine University and a BA in Marketing Communications from Columbia College Chicago.
Entrepreneurial Role Models:
Susan’s friend
When business started difficulties overcame:
“It’s tough to go from that stability of a corporate life, when you’re in a company you know what you’re doing each day, it’s very safe and I think when you decide to start a business it becomes you’re very much on shaky ground, where is the money going to come from, what am I going to do for my income, what do I do day by dad, what do I start with”…[Listen for More]
Favourite Books:
StrengthsFinder 2.0: A New and Upgraded Edition of the Online Test from Gallup’s Now Discover Your Strengths Book by Tom Rath
Favourite Quote:
“Creativity is seeing what everybody else has seen and thinking what no one has thought”
Recommended Online Resources:
- AMA – American Marketing Association a preeminent force in marketing for some of the best and next practices, thought leadership and valued relationships, across the entire discipline of marketing
- SHRM – The Society for Human Resource Management SHRM is the world’s largest HR professional society, representing 285,000 members in more than 165 countries
- Pinnacle Network – Private Business Coaching and Mastermind
Best Advice to Other Entrepreneurs:
“Have a very good plan in place and really think through everything before you jump in, it will make it so much easier if you lay out a plan and get some free advice, you can get advice that you need and really develop a business plan because I think that holds back people as well, when they don’t have a plan they don’t have a direction and they don’t know their pricing their market, they haven’t done their homework, do your homework, don’t just quit your job one day and go I’m going to have a business, it doesn’t work that ways, you have to get your ducks in a row”…[Listen for More]
More About Susan MacNicol:
Strategic & Creative Marketing Inc.
Neil’s Quote at the Beginning:
“Be patient toward all that is unsolved in your heart and try to love the questions themselves. Do not now seek the answers, which cannot be given you because you would not be able to live them. And the point is to live everything. Live the questions.” Rainer Maria Rilke
Other Quotes From the Chat with Susan MacNicol:
- “When you know your strengths then you can start to get a direction on focussing on your strengths”
- “Don’t focus on your weaknesses, if you know you’re not good at something, hire that piece out”
Leave a Reply