Peter Reitano is a marketer, entrepreneur, investor and advisor. He’s passionate about helping companies accelerate growth. Over the last decade he’s worked directly with some of the world’s largest blue-chip / Fortune 500 brands and award winning agencies in Europe, Australia, Canada and the US. An active participant and early adopter in the digital space, he has strong insight into online behavior / tech trends, and is a regular speaker at conferences and industry panels around the world. His previous company, Spark, was recently acquired, and he’s now Co-Founder and CEO at Abacus; a VC-backed specialized Facebook advertising agency. Abacus helps brands grow and acquire customers with advanced data-driven performance marketing. Peter is also an instructor at Bitmaker, where he teaches digital marketing, and co-founder of Bellwether, a not-for-profit which brings together entrepreneurs and leaders in Toronto’s startup, tech, media, and advertising space for collaboration and innovation.
Entrepreneurial Role Models:
Elon Musk
When business started difficulties overcame:
“When starting abacus it was with a new founder, a new partner and just getting in the groove with him so we both have pretty different personalities, we definitely see eye to eye on vision and things to do with our business but he’s a very rapid growth guy, he’s a growth hacker by trade he’s worked in lots of different start ups accelerating their growth so he’s all about growth whereas I’m more of a conservative business person running business’s with a good cashflow”…[Listen for More]
Favourite Books:
Waking Up: Searching for Spirituality Without Religion Book by Sam HarrisFavourite Quote:
“I change my mind when the factor changes what do you do”
Recommended Online Resources:
- Y Combinator – created a new model for funding early stage startups Twice a year we invest in a large number of startups
- Kaushik – is the author of Web Analytics 2 0 and Web Analytics An Hour a Day He is also the Co Founder of Market Motive and the Digital Marketing Evangelist for Google
Best Advice to Other Entrepreneurs:
“Get used to rejection, especially if you’re a founder, not everyone is going to see your vision and if you’re raising money it’s a pretty gruelling process so you need to be able to eat those for breakfast like I was saying when we were first raising money we got told all the time why are you focussing why are you just doing facebook, we got a lot of pushback with things” …[Listen for More]
More About Peter Reitano:
Neil’s Quote at the Beginning:
“Questions are never indiscreet: answers sometimes are.” Oscar Wilde
Other Quotes From the Chat with Peter Reitano:
- “Play the long game”
- “People think that being an entrepreneur is way more risky than it has to be”
- “In the long term I think being an entrepreneur is less risky because you’re controlling your own destiny”
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