Jeremy Blake is the sales and training director of Reality Training, a business that designs and delivers sales and management models to large and ambitious businesses which has included Thomas Cook, The AA, AUDI and UBM. He studied at the Oxford School of Drama, then qualified to Teach English as a Foreign Language, and worked at St Clare’s College, Oxford. Jeremy then went on to become a salesperson for a theatre programme publisher. He moved on to Yellow Pages, winning national sales awards and became one of their top salespeople in the UK. His first business was a design agency, then he devised and sold marketing plans to small businesses. 15 years ago he founded Reality Training with Bob Morrell an old actor pal from drama school days. They are have worked across Europe, The US and India.
Entrepreneurial Role Models:
- Bill Hicks
- David Mitchell
- Richard Herring
When business started difficulties overcame:
“I was accused of moonlighting at yellow pages because I didn’t want to always put the design through the yellow pages art studio I wanted my customers to have the best ads in the books so I began to build relationships with designers so in a sense I set my path that I couldn’t be corporatized completely, so one of the barriers I had was literally starting completely a fresh”…[Listen for More]
Favourite Books:
Tested Sentences That Sell: How to Use “Word Magic” to Sell More and Work Less! Book by Elmer WheelerFavourite Quote:
“You don’t have to get it right you just have to get it going”
Recommended Online Resources:
Wikipedia – is a free online encyclopedia, created and edited by volunteers around the world and hosted by the Wikimedia Foundation.
Best Advice to Other Entrepreneurs:
“Bit like having babies, or getting married there is never a perfect time, and women you clocks in you so you know that you’re going to get on with having a baby if that’s something you want to, entrepreneurs don’t have clocks in them, you have to just start, you have to just get on it, and there’s all sorts of resources and wonderful magazines out there, magazines like psychologies that my wife gets that I like to dip into, people just, I’m not saying anything different just start it, start it on the side, don’t wait for the job to finish in however many years or wait for the holidays because all you’re doing is putting things off so don’t need to write business plans either unless you’ve got to borrow a load of money you’ve just got to start, you need to sell it to some friends, you need to just begin in some capacity even if it’s just to the power of 1 because then you’ll get more energy to continue”…[Listen for More]
More About Jeremy Blake:
Neil’s Quote at the Beginning:
“There is no such thing as a worthless conversation, provided you know what to listen for. And questions are the breath of life for a conversation.” James Nathan Miller
Other Quotes From the Chat with Jeremy Blake:
- “They used to sell milkshakes in these kinds of department stores and they could never sell them with eggs and they used to sell milk based ones, put a couple of eggs in it and they could charge a cent more, can’t exactly work out how much more maybe a couple of cents, so instead of saying do you want eggs in your milkshake? No thanks, it would be one egg or two? And people would go one egg is fine”
- “If you’re sold on it, you can transfer that feeling to someone else, if you’ve got a chink in your belief you really cannot sell that product, and that chink in that belief is not usually caused by the product it’s caused by the manager, your line manager, and there’s an integrity issue that’s in your organisation and that’s hindering your sales”
- “Outcomes are not discovered, so discovering why someone is joining your gym, to get fit? Nor did they tell you that? They’ve moved to the new area they want to meet people, they have recently divorced and want to improve their self esteem, and there are so many reasons why people buy things”
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