Vince Parry, a 30-year veteran of the health and wellness communications industry is the founder of the Parry Branding Group. Throughout his distinguished career, Vince has worked on many of the most well-known corporate, franchise, service and product brands. He was previously the Chief Branding Officer at inVentiv Health, the Founder and President of Y Brand, the Founder and President of GSW NY and the Chief Creative Officer at Sudler & Hennessey. Vince has appeared on NBC Nightly News with Brian Williams and BBC radio, has been featured in Medical Marketing and Media, PharmaVoice, Pharmaceutical Executive, and MedAdNews, and guest lectures at the Rutgers Pharmaceutical MBA program on healthcare branding. He is the author of the book Identity Crisis: Health Care Branding’s Hidden Problems and Proven Strategies to Solve Them.
Entrepreneurial Role Models:
Steve Jobs
When business started difficulties overcame:
“Internal difficulties were my own head which I had worked in a structured environment my whole life meaning I had worked in corporate communications, I went to work each day in big buildings where there were thousands of people and I had staff to manage and they had quarterly expectations and monthly expectations and it was a regimentation that now I look back and see as very stultifying, it was very rigid and very soul crushing in some ways”…[Listen for More]
Favourite Books:
Difficult Conversations: How to Discuss What Matters Most Book by Bruce Patton, Douglas Stone and Sheila Heen
Favourite Quote:
“Don’t let people crap all over you, open your mouth”
Recommended Online Resources:
- Mayo Clinic – At Mayo Clinic, over 3,300 physicians, scientists and researchers share their expertise to empower you Learn why it s the right place for your health care
- Web MD – The leading source for trustworthy and timely health and medical news and information Providing credible health information, supportive community, and educational services by blending award winning expertise in content, community services, expert commentary, and medical review
Best Advice to Other Entrepreneurs:
“Make friends with everybody, I answer every phone call, I network like crazy with everybody I’ve ever known and their friends because you never know where the business is going to come from, you never know where the contact is going to come from and in the last 5 years when I’ve been in business on my own I’ve probably made 200 new connections just through networking and received 60 or 70% of my income just through those networking connections that I’d done”…[Listen for More]
More About Vince Parry:
Neil’s Quote at the Beginning:
“There are no foolish questions and no one becomes a fool until they have stopped asking questions.” Unknown
Other Quotes From the Chat with Vince Parry:
- “I don’t think professional sites offer very honest information; I think professional sites are more promotional in nature”
- “You have to not make short term sacrifices that inhibit long term gains, you have to keep the long term in mind so behave in a way and act in a way that has a lot of integrity to it and that keeps your reputation first and foremost because once you lose your reputation your brand is kind of dead or dying”
- “Don’t just jump into the first thing, really plan it out, say no to opportunities that don’t sound perfect for you”
- “Know what you don’t know and hire experts who do”
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