Steven Cesari has more than 40 years of business experience having started or owned 15 companies in many different industries. In 1992 his company, Trillium Heath Products, marketers of the Juiceman Juicer, was ranked by Inc Magazine as one of the fastest growing, pri vately held companies in the US and in that same year Steve was nominated by Inc . Magazine as Entrepreneur of the Year. Using what they learned from the Juiceman experience Steve and his brother Rick started Cesari Direct in 1996 and their marketing efforts helped build The George Foreman Grill, Oxiclean, Sonicare Toothbrush and the GoPro Camera brands to name a few. Steve’s marketing strategies have accounted for over a Billion Dollars in product sales worldwide. He has been featured on TV and radio and has been the subject of numerous articles in and including, The Wall Street Journal, Fortune Magazine, USA Today and Success Magazine. He is the producer and co-author of, Success is not an Accident, Secrets of the Top 1%, along with his best selling book Clarity, How to Get it, How to Keep it, and How to use it to Balance your Life. Since 1995 Steve has used his vast business experience to equip business leaders in more than twenty industries to gain clarity and confidence to grow their businesses by identifying and focusing on their strengths, and building an effective team to maximize organizational effectiveness. Steve is married to Indy, his wife of 34 years and has four grown children.
Entrepreneurial Role Models:
Steven’s Dad
When business started difficulties overcame:
“I knew I had to become an entrepreneur when I got fired from my first 3 jobs so my first difficulty was working for somebody else, I just couldn’t deal with bureaucracy, I couldn’t deal with people covering their backsides and I’m just a firm believer in what’s right not who’s right and just playing the political game. When you first start out as an entrepreneur, you don’t know what you don’t know, and to me that’s a blessing and a curse”…[Listen for More]
Favourite Books:
The Magic of Thinking Big: The true secret of success- how to earn more, lead fearlessly and live a happier life. Book by David J Schwartz
Favourite Quote:
- “That which we learn to do we learn by the actual doing of it”
- “Can I trust you? Do you care about me? Are you committed to excellence?”
- “Write it down, make it happen”
Recommended Online Resources:
Calendly – Say goodbye to phone and email tag for finding the perfect meeting time with Calendly. It’s super easy to use
Best Advice to Other Entrepreneurs:
“People always ask what is the difference between the people that do and the people that don’t and I hate to dumb this down but it’s pretty simple, the people that do do, the people that don’t don’t, the people that take action on their dreams, what is it that you need to do to move your idea to move your business, to move your service one step closer to where you want it to be”…[Listen for More]
More About Steven Cesari:
Neil’s Quote at the Beginning:
“Cats seem to go on the principle that it never does any harm to ask for what you want.” Joseph Wood Krutch
Other Quotes From the Chat with Steven Cesari:
- “The fear of doing something new is what prevents us from stepping out of our comfort zone to make it happen”
- “The average person has 64,000 thoughts per day and if we don’t get what we want to do out of our head and down on paper they just float around up there with those 64,000 thoughts”
- “If you don’t have a firm reason why you must succeed, why you must be the best, why you need to achieve whatever it is you’re trying to do, I always ask people and tell them that if your why isn’t big enough your what won’t matter”
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