Rick Cesari is the co-founder and CEO of Cesari Ignite and considered one of the top brand-building, response-generating advertising experts in North America. Rick has been a pioneer in the Direct Response advertising industry since the early 90’s, and has used Brand Response strategies to build many iconic brands such as, Juiceman, Sonicare, The George Foreman Grill, OxiClean and many others. Rick has helped take companies like GoPro from a start up to over a billion dollars in sales in just a few short years. He is the author of “Buy Now” and his next book, “Building Billion Dollar Brands”, is due out later this year.
Entrepreneurial Role Models:
When business started difficulties overcame:
“You get complacent after you have some success because you don’t have to try as hard, you get comfortable from a financial standpoint, all the motivation isn’t there necessarily so I really liked starting from nothing and really having to figure creative ways to make things happen for your business because you didn’t have the money to necessarily just go out and buy the things you need or finance the things you needed”…[Listen for More]
Favourite Books:
- The Magic of Thinking Big. The true secret of success- how to earn more, lead fearlessly and live a happier life. Book by David J Schwartz
- Dan Kennedy Books
- Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant Book by W Chan Kim and Renee Mauborgne
Favourite Quote:
- “Never never never give up”
- “When you find yourself in a hole the first thing to do is stop digging”
- “Things are never as bad as they seem and things are never as good as they seem”
Recommended Online Resources:
None specific
Best Advice to Other Entrepreneurs:
“Just do it”…[Listen for More]
More About Rick Cesari:
Neil’s Quote at the Beginning:
“If you do not ask the right questions, you do not get the right answers. A question asked in the right way often points to its own answer. Asking questions is the A-B-C of diagnosis. Only the inquiring mind solves problems.” Edward Hodnett
Other Quotes From the Chat with Rick Cesari:
- “It’s just as easy to think big about something as it is to think negative”
- “You’re more creative when you have nothing to lose, you don’t have any assets, you don’t have any money so you have to be creative
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