595: Knowing When to Cut Your Losses and to Move on to the Next Idea with Erin Bury Partner at Eighty-Eight Agency

Erin Bury is a marketer, former technology journalist, and startup enthusiast. She is the Managing Director at creative communications agency Eighty-Eight, and writes a small business column for the Financial Post. She was named one of Marketing Magazine’s 30 Under 30, and her claim to fame is being retweeted by Oprah – twice.

Entrepreneurial Role Models:

• Sara Blakely
• Erin’s first boss

When business started difficulties overcame:

“I’d say it was a few years before we hit our groove and realised which services we should be focussing on and which markets we should be going after”…[Listen for More]

Favourite Books:

The Power of Habit: Why We Do What We Do, and How to Change book by Charles Duhigg

Favourite Quote:

“Optimism is a choice”

Recommended Online Resources:

• Sakas and Company – Grow your digital agency with consulting and business coaching help from Karl Sakas at Sakas Company I ve helped 250 agencies in 27 countries
• Ask a Manager – Not sure what the hell your manager is thinking, how to ask for a raise, whether you might be in danger of getting fired, or more Ask your workplace questions here

Best Advice to Other Entrepreneurs:

“Focus not just on your company’s brand but on your personal brand, some of the best known entrepreneurs in the world have such a strong personal brand, think of people like Richard Branson, people know who they are and who their companies are and that’s a really great advantage for other entrepreneurs so focus on getting out and speaking at events and attending events and writing content and finding interviews with journalists…[Listen for More]

More About Erin Bury:

Eighty-Eight

Neil’s Quote at the Beginning:

“A timid question will always receive a confident answer.” Lord Darling

Other Quotes From the Chat with Erin Bury:

• “I once asked my mum, why are you so positive when other people are so negative and she said because I wake up in the morning and understand that optimism is a choice that you make, it’s not a mental state, it’s not something that is imbued in you, it’s a choice that people make every day when you wake up in the morning, just like you choose to brush your teeth and put on your socks, or pants, hopefully you do choose to put on pants”
• “You have to know when to cut your losses and to move on to the next idea and it’s a very fine balance between those two things”

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