Annette D. Giacomazzi, is the owner and founder of CastCoverz! a rockin’ fun manufacturing and ecommerce company based in California and the author of the soon to be published book for women business owners, Till Business Do Us Part, How to Thrive in Your Business & Survive Your Unsupportive Husband.
Entrepreneurial Role Models:
Annette’s dad
When business started difficulties overcame:
“I had a partnership that failed, but it was in the first 2 or 3 months so I’m actually very relieved that it was in the first 2 or 3 months rather than a year later or something like that and that failed, that was sad, I didn’t understand it I was confused, I look back on it now with clear eyes and see what happened and see what the mistakes were”…[Listen for More]
Favourite Books:
- The E-Myth Revisited: Why Most Small Businesses Don’t Work and What to Do About It Book by Michael E. Gerber
- Profit First: Transform Your Business from a Cash-Eating Monster to a Money-Making Machine Book by Mike Michalowicz
- John Maxwell books
Favourite Quote:
“Everybody can be happy and productive and come up with great solutions when things are going well but a person’s true character is defined when things go wrong”
Recommended Online Resources:
YouTube – Enjoy the videos and music you love, upload original content and share it all with friends, family and the world on YouTube
Best Advice to Other Entrepreneurs:
“Execute execute execute, there is nothing else more important, you’re going to make mistakes, get the product out there, don’t wait for it to be perfect because it never will, we’re still improving on our flagship product, we’re still improving on our messaging, we’re still improving on our website but that’s the iteration process, because you get it out there”…[Listen for More]
More About Annette D. Giacomazzi:
Neil’s Quote at the Beginning:
“I found I wasn’t asking good enough questions because I assumed I knew something.” Alan Alda
Other Quotes From the Chat with Annette D. Giacomazzi:
- “You’ll do whatever you like to do, don’t worry about that but you have to have discipline to get through what you don’t like to do”
- “If you are a naturally down kind of individual, you probably should not go into business for yourself, it’s going to be too much of a struggle for you because customers can’t hear down and I don’t care what product you have or service”
- “If you have a product that needs to be manufactured by a contractor, always ask them how would you recommend making this for your son or daughter because then they will always provide the most efficient way”
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