Rom Krupp is CEO of Marketing Vitals, an award-winning company offering a game-changing analytics software for restaurants of all shapes and sizes. Rom has worked with hundreds of brands to design and implement solutions for their most critical business needs. He speaks at industry events sharing his perspectives and insights.
Entrepreneurial Role Models:
When business started difficulties overcame:
“Every entrepreneur has a great vision of what they want to do but how do you fund it, the biggest difficulty that we had wasn’t necessarily raising money because we ended up on the approach of not doing that but was what’s the right way to structure a business, do we raise money through a VC or PE firm, do we try and get a line of credits from the bank, do we build a company based on sweat equity and bootstrapping which essentially is what we ended up doing”…[Listen for More]
Favourite Books:
Delivering Happiness: A Path to Profits, Passion and Purpose Book by Tony Hsieh
Favourite Quote:
“If you ask people what they wanted, they would have said faster horses”
Recommended Online Resources:
Couldn’t find, he said vistas chapter
Best Advice to Other Entrepreneurs:
“Just do it, don’t spend too much time overanalysing, over building business plans, in software development we used to call it waterfall, there used to be this approach of development called waterfall, you spend months and months designing this spec that takes years to build, kind of like a business plan and you go execute and 3 or 4 years later you deliver a solution and what happens now, what you’ve delivered doesn’t answer anymore what the industry needs”…[Listen for More]
More About Rom Krupp:
Neil’s Quote at the Beginning:
“If you do not ask the right questions, you do not get the right answers. A question asked in the right way often points to its own answer.” Edward Hodnett
Other Quotes From the Chat with Rom Krupp:
- “If you constantly focus on what people tell you they want, you’ll be building 2 products, you’ll be solving yesterdays problem to solve tomorrows problem, to really get to be a company that disrupts and changes industries you have to not ask people what they want but give them what they need and you can’t rely on them to actually tell you what it is”
- “The key about change is having enough foresight to understand which change is temporary and needs to be ignored, which change will affect long term strategically where you would work as a company”
- “Success is just building on trial and error, building on experience”
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