558: Building Your Network, Your Community, and Nurturing Those Relationships with Lori Highby Founder and Owner of Keystone Click

Lori Highby shares digital marketing, personal branding, and entrepreneurship lessons through her podcast, blog and speaking engagements. Her experience, education, and involvement range from owning a digital marketing agency, Keystone Click, teaching undergraduate students as an adjunct professor at University of Wisconsin-Milwaukee, and volunteering service with various local boards.

Entrepreneurial Role Models:

People in Lori’s groups

When business started difficulties overcame:

“My weakness personally is the legal and financial side of business and really I was trying to figure it all out on my own, I was being a frugal, lean green fighting machine and trying to just do everything on my own and at the end of the day I’ve learnt that you can’t do that, It’s going to turn around and bite you in the butt later, I would find a template for a contract on the internet and I’d have no idea what it actually says”…[Listen for More]

Favourite Books:

The Miracle Morning: The 6 Habits That Will Transform Your Life Before 8AM Book by Hal Elrod

Favourite Quote:

“First I dream of painting, then I paint my dream” Vincent VanGough

Recommended Online Resources:

• Mixmax – Send engaging emails with instant scheduling, free unlimited email tracking, polls, and surveys right in Gmail
• Sendible – Plan, schedule and publish to all of your social media feeds with ease from one easy to use dashboard

Best Advice to Other Entrepreneurs:

“Build your network, your community, and nurture those relationships, because those are the people that are going to be there to help you grow your business whether it’s from an educational standpoint, there could be sharing referrals, they could be a mentor, but at the end of the day business is conducted with other people so you need to be in relationships”…[Listen for More]

More About Lori Highby:

Keystone Click

Neil’s Quote at the Beginning:

“Whence come I and whither go I? That is the great unfathomable question, the same for every one of us. Science has no answer to it.” Max Planck

Other Quotes From the Chat with Lori Highby:

“You have to have confidence, if you’re talking to someone and you’re talking about pricing or a contract and you’re speaking and the fear’s being projected, they’re not going to do business with you, but if you are confident in the delivery of that message, they’re going to have confidence back and hire you”

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