Nicole Ertas is an executive advisor and recognized global brand strategist who has helped build many of the world’s finest and most powerful brands. Her thinking has been embraced by companies such as Jim Beam, Wrigley, Johnson & Johnson, General Mills, Kraft, and Nestle. Nicole’s work on global innovation and brand strategy has been recognized in Adweek, The New York Times, Crain’s and Forbes.
Entrepreneurial Role Models:
Sheryl Sandberg
When business started difficulties overcame:
“I always thought that I wanted to work for myself but I had a lot of fear and I always come up with ideas but they were so big that I wrap my head around step 1 so I stayed within these organisations to the point that I really burned out and my journey really began when I was trying to get out of my job”…[Listen for More]
Favourite Books:
The War of Art: Break Through the Blocks and Win Your Inner Creative Battles Book by Steven Pressfield
Favourite Quote:
“Imagination is more important than knowledge” Einstein
Recommended Online Resources:
- Flipboard – your personal magazine, the single place for all your interests, used by millions of people everyday Reading, collecting and sharing stories you care about has never been easier
- Canva – makes design simple for everyone Create designs for Web or print blog graphics, presentations, Facebook covers, flyers, posters, invitations and so much more
- HashTagify – Find the best Twitter hashtags to reach your audience Search their relations and influencers with the most advanced Twitter Hashtags Search Engine
Best Advice to Other Entrepreneurs:
“Know who you are, know what your purpose is for why you do what you do, I think it’s going to create the culture of what you build, it’s going to draw people to you in a very authentic way because you’re very honest about who you are, and don’t assume that what you’re doing needs to be crystallised in a way that is only going to be acceptable to other people, we’re going to build a big business and make all this money and take over the world or whatever your vision is”…[Listen for More]
More About Nicole Ertas:
Neil’s Quote at the Beginning:
“If you have food in your jaws you have solved all questions for the time being.” Franz Kafka, Investigations of a Dog
Other Quotes From the Chat with Nicole Ertas:
- “What is the reason you’re doing it? What is your reason? What gets you up in the morning? What’s your obsession? If you can really tune into that, you can build a great brand, a great business and people will resonate around you in a very authentic way that has more value than any marketing tactic you could come up with”
- “It’s okay to have days where you feel like you’re not moving forward, its okay you just have to recognise that”
- “Even the smallest step seems to have many mini steps”
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