Adam Gorode is the Co-Founder and Chief Executive Officer of AGW Group where he oversees agency growth and client strategy. In just four years, Gorode has built a successful agency known for their unique ability to engineer brands’ participation in elusive cultural circles in ways that are both authentic and relevant. The agency is credited with helping lead Red Bull’s successful entrance into the elusive contemporary art world with the launch of Red Bull Studios New York. In 2016 Gorode added Social Media Buying and Planning Services in response to shrinking organic reach on social platforms. Their success in the space saw the agency’s billings double in 2016. AGW’s unique approach to culture-centric marketing grabbed the attention of senior executives at Conde Nast, where they tasked AGW with developing Vogue’s first members-only program, Vogue VIP. Vogue VIP moved the legacy publisher beyond typical subscription upsell models, and had them embrace an omni-channel approach that incorporated private events, influencers, and advertising partners for Vogue’s uber fans in new formats and platforms. Under Gorode’s leadership, AGW has implemented a more holistic and integrated approach to driving awareness around his clients’ campaigns affixing metrics to any and all efforts. For four years AGW has quietly amassed an impressive and diverse roster of clients, including Red Bull, Conde Nast, HBO, Armani Exchange, Vinyl Me Please, ‘47, DOTS, and Mother New York. AGW saw record growth in 2016 and recently signed a five year lease on a 3,100 sq ft. office in Williamsburg, Brooklyn.
Entrepreneurial Role Models:
- Ben Horowitz
- Richard Branson
- Adam’s old boss
- Tony Hsieh CEO of Zappos
When business started difficulties overcame:
“Most of the difficulties are self imposed, discipline honestly. I have crazy ADD and I see opportunity everywhere and I get very excited very easily and I’ve got interests all over the place, sometimes it’s very difficult for me to focus and be like we’re going to sit down and solve this one first and then move onto the next one, so over my entire life, discipline and focus has always been a challenge”…[Listen for More]
Favourite Books:
The Hard Thing About Hard Things: Building a Business When There Are No Easy Answers Book by Ben HorowitzFavourite Quote:
- “Know what you don’t know”
- “Don’t drown in opportunity”
Recommended Online Resources:
Founders Workbench – Business Startup Information. Founders Workbench is a resource to help ease the process, and let you get started
Best Advice to Other Entrepreneurs:
“Find a solid partner and know what your weaknesses are and don’t shy away from them, you just do yourself a disservice. People grow and people change but on some level we are who we are and in just the same way with your employees and you should be with yourself and do what you’re really good at and find other people to plug the holes where you’re not”…[Listen for More]
More About Adam Gorode:
Neil’s Quote at the Beginning:
“If you are going to devote your time to do something you claim you love, take this thought; “is this productive enough and worthy to be done? How useful will it be?” This is purpose.” Israelmore Ayivor, Dream Big
Other Quotes From the Chat with Adam Gorode:
- “If you try and do everything all at once, you’ll just do none of it really poorly”
- “When you’re kids and you do soccer, everyone goes and runs for the ball, much like a start up, everyone is doing everything, then as you get a little bit older everybody starts to take positions and the teams are a little bit better and you know what you’re good at whether its defensive or offensive and if you get really good you get played to play in those roles as a professional and we should have taken positions a little sooner than we did”
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