Deb Gabor was born to brand. She is the founder and brand dominatrix of Sol Marketing, a brand strategy consultancy obsessed with building winning brands. Since 2003, the Sol Marketing team has led brand strategy engagements for organizations ranging from international household names like Dell, Microsoft, and NBC Universal, to digital winners like Allrecipes, Cheezburger, HomeAway and RetailMeNot, and dozens of early-stage tech and digital media titans. Through Investor Pitches, a division of Sol Marketing, hundreds of start-up founders have benefited from Deb’s wizardry for crafting pitches that entice investors to open their wallets to the tune of up to $85 million.
Entrepreneurial Role Models:
Deb’s old boss
When business started difficulties overcame:
“Some of the difficulties I had when I was working for somebody else was feeling like I was being backed into a corner to work on accounts or work with clients that I either found compromising to my integrity or I wasn’t proud and excited to work with them so that was really kind of a difficulty, early on it’s things like access to capital, access to clients”…[Listen for More]
Favourite Books:
- Positioning: The Battle for Your Mind Book by Al Ries and Jack Trout
- Mindset: Changing The Way You think To Fulfil Your Potential Book by Dr Carol Dweck
Favourite Quote:
“Business is the enemy of innovation”
Recommended Online Resources:
Trello – Infinitely flexible Incredibly easy to use Great mobile apps It s free Trello keeps track of everything, from the big picture to the minute details
Best Advice to Other Entrepreneurs:
“Slow down, this is something that I’m really trying to learn for myself, you probably have picked this up we have been talking for like 35 minutes, you’ve probably realised that I talk fast, I do fast, I am fast, all these kind of things. What I do all the time is I close my mind to other opportunities that may be peaking around the corner because I am just so busy being fast and doing things”…[Listen for More]
More About Deb Gabor:
Neil’s Quote at the Beginning:
“When you are trying to do something very innovative and revolutionary, you must also open yourself to a lot of questions.” Sharad Vivek Sagar
Other Quotes From the Chat with Deb Gabor:
- “Get your customer laid and sell the hell out of anything”
- “Brand or be branded, because you have a brand whether you like it or not”
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