Col Skinner runs a one man digital marketing consultancy business via his brand: ‘Profoundry‘. He has run this for over 3 years, after 7 years in agency and client side roles. He helps brands across the globe boost their businesses by setting up and managing paid media campaigns..
Entrepreneurial Role Models:
None
When business started difficulties overcame:
“Competing against agencies, being a consultancy business whether you’re one man or two man or whatever, when people are thinking about taking on a digital marketing service, their main instinct is to go with agencies and I want to provide a valuable viable alternative to people who feel they need to go for agencies, agencies have massive overheads, they have loads of clients they have loads of staff”…[Listen for More]
Favourite Books:
Start With Why: How Great Leaders Inspire Everyone To Take Action Book by Simon Sinek
Favourite Quote:
“It’s like a man riding a lion, people think this guys brave, and he’s thinking, how the hell do I get off the lion and keep from getting eaten”
Recommended Online Resources:
Facebook – an American for-profit corporation and an online social media and social networking service
Best Advice to Other Entrepreneurs:
“There’s no perfect time to start a business, I know logically you need money behind you and that sort of thing but just start somewhere, get stuck into something, even if it is on the side whilst you do your full time job, you can’t tell if something is going to be successful until you actually start it. Plan to succeed to prepare to fail, in event that you fail, what’s the backup, what can you rely on for money”…[Listen for More]
More About Col Skinner:
Neil’s Quote at the Beginning:
“To ask the ‘right’ question is far more important than to receive the answer. The solution of a problem lies in the understanding of the problem; the answer is not outside the problem, it is in the problem.” Jiddu Krishnamurti, The Flight of the Eagle
Other Quotes From the Chat with Col Skinner:
- “Never become complacent with how much work you’ve got or how many sales you’re getting, constantly think of new ways you can bring in work, whether it’s on a podcast or doing a blog post or paying for some advertising or sending some gifts out, never become complacent”
- “Surround yourself with positive people, just ignore the haters”
- “Separate your work and personal lives as much as you can, far too many entrepreneurs blur the lines between business and personal lives, and feel the strain on their relationships and personal lives as a result”
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