461: Learning from Each Time We Fail with Shakira Brown Founder and Owner of SMB Strategic Media LLC and PR Adviser

Shakira M. Brown is an award-winning PR & Branding expert and Founder & CEO of SMB Strategic Media LLC, a firm that helps small business owners that have the least but need the most opportunity to compete by providing affordable public relations, branding and content development services. Shakira has over 20 years of experience in public relations, television production, branding, marketing and website strategy. She has won over 13 industry awards in various disciplines for her work. She is also the host of the Moment Masters Show Small Business Podcast.

Entrepreneurial Role Models:

Peter Drucker

When business started difficulties overcame:

“Early on I sort of fell into doing what I’m doing now, I was working as a publicist in New York city, I then transitioned to starting a public relations department and accounting firm, during this time I had friends who knew people who needed public relations, and who was I to turn down opportunity to start making money on the side so I started making this money on the side and it really wasn’t a business yet I was sort of just doing it and I had to look at it as a business and not just a way to make money on the side”…[Listen for More]

Favourite Books:

Guerilla Marketing for the Home-Based Business Book by Jay Conrad Levinson and F.X. Nine and Seth Godin

Favourite Quote:

“The courage you need to fail is the same courage you need to succeed”

Recommended Online Resources:

Get Stencil – Ridiculously simple image creation for social media marketers, bloggers and small businesses

Best Advice to Other Entrepreneurs:

“You have to get your financial house in order to run a successful business, you don’t have any access to capital when you have bad credit, and you don’t have opportunity to partner, who’s partnering with someone who is broke. You have to be willing to spend your own money to make money”…[Listen for More]

More About Shakira M. Brown:

SMB Strategic Media LLC

Neil’s Quote at the Beginning:

“People shouldn’t question their desires. They should just live.” Marty Rubin

Other Quotes From the Chat with Shakira M. Brown:

• “People are so afraid to spend money, they’re afraid to invest in themselves”
• “You learn each time you fail”
• “If someone asks for a discount do you give it? No, if they want to pay less then you give them less”

 

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