448: Understanding What Pains and Problems Your Audience Needs Solved with Zack Arnold Founder and Owner of Optimize Yourself

Zack Arnold is an award-winning documentary director and film editor who has edited such shows as Empire, Glee, and Burn Notice. He is also the founder of the Optimize Yourself program which helps creative professionals survive the brutally long hours spent in front of their computers.

Entrepreneurial Role Models:

Ramit Sethi

When business started difficulties overcame:

“Jumping into a whole new world of number one technology and number 2 communication that I knew nothing about, I chose a career in film editing because I am an introvert, I’m not great in social situations and I’m not great at communication and I’m really not techy, Yes I can do digital film editing but that’s really the only technology I’m familiar with so as soon as I said I’m going to make a  podcast, that’s easy, I just need a microphone and upload an MP3 and learning how to make a podcast work”…[Listen for More]

Favourite Books:

• The Checklist Manifesto: How to Get Things Right. Atul Gawande Book by Atul Gawande
• The Power of Habit: Why We Do What We Do, and How to Change Book by Charles Duhigg

Favourite Quote:

• “Just do it”
  “I believe it is better to ask for forgiveness than permission”

Recommended Online Resources:

Growth Lab – Start and Grow Your Online Business

Best Advice to Other Entrepreneurs:

“Do something that makes you happy, that, if it’s something you think about every moment of every day, that’s what you should be doing, if other people say this is what you should be doing in your business, this is the business you should start, this is how you should run it, going back to your question on gut feeling, if your gut says this doesn’t feel right don’t do it”…[Listen for More]

More About Zack Arnold:

Optimize Yourself

Neil’s Quote at the Beginning:

“For every question, there is a book.” Robert Goolrick

Other Quotes From the Chat with Zack Arnold:

• “Culture is the business”
• “If you build something that people desperately need then they will come, but don’t spend months building a product that nobody is interested in”
• “Understand what pains and problems your audience need solved, if you learn how to solve those problems then you’re going to have people coming to you without having to try, without having to really do the work, but if you create the best product on the planet that doesn’t solve a pain, nobody is ever going to

 

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